Marketing Manager

Key Responsibilities: Marketing Strategy and Execution

• Collaborate with the US Director of Marketing & Brand and the Canadian team leadership to develop and implement a cohesive marketing strategy
• Translate internal and external marketing needs into actionable projects, ensuring all deliverables are met on time and to standard.
• Set clear timelines for marketing projects and coordinate efforts with relevant team members, ensuring all necessary information is gathered and communicated effectively.
• Oversee all marketing functions including brand management, email marketing, social media, design, content marketing (editorial, publications), corporate advertising, tradeshows, and sponsorships.

Key Responsibilities: Project & Campaign Management

• Manage the company's Canadian Marketing Calendar, ensuring projects are discussed in advance and deadlines are met.
• Continuously seek opportunities to improve marketing strategies and tactics to drive business growth.
• Implement new marketing technologies and techniques that enhance customer experience and sales.
• Use project management software to track and ensure marketing campaigns hit deadlines.

Key Responsibilities: Cross-Functional Collaboration

• Partner with the Canada Sales and Support teams to develop supporting sales presentations, packaging, point-of-sale materials, and collateral.
• Serve as the liaison between Marketing and other internal departments, ensuring projects are executed efficiently and aligned with overall company goals.
• Stay up-to-date with industry trends to ensure marketing efforts are relevant and effective.
• Manage third-party vendor relationships, ensuring high-quality work and timely execution of projects.

Key Responsibilities: Leadership & Process Improvement

• Take ownership of all projects in the marketing queue, continuously looking for ways to streamline processes and improve workflows.
• Conduct regular check-ins with the Canada leadership team to ensure department objectives are being met.
• Manage third-party contractors as needed to fulfill specific marketing initiatives.
• Monitor operational changes that impact department processes and recommend necessary changes.
• Foster strong working relationships across departments to resolve issues efficiently.

Key Responsibilities: Core Values & Culture

• Personify, support, and lead by the company's core values in all aspects of the role and department interactions.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or a related field, or equivalent work experience.
• Experience: 5+ years of progressive marketing experience, with experience in the hospitality, foodservice, apparel, uniform, or fashion industries preferred. Minimum 3 years of supervisory experience.
• In-depth knowledge of marketing strategies tailored for the Canadian market across all provinces.

Skills:

• Expertise in project management, including managing both individual and team projects.
• Experience developing and executing digital advertising strategies.
• Strong background in communications strategy and execution.
• Knowledge of graphic design, layout, and production with proficiency in Adobe Design Suite (high intermediate level).
• Familiarity with social media platforms and the ability to tailor messaging to each platform.
• Strong ability to interpret data analytics and develop KPIs to measure the success of marketing initiatives.
• Bilingual French/English preferred.
• Proven experience developing and executing integrated marketing campaigns to drive brand awareness and achieve measurable results.
• Excellent interpersonal and communication skills, with the ability to engage effectively with all levels of personnel.
• Strong negotiation skills and the ability to work creatively under pressure.
• Proficiency in Mac systems, Microsoft Outlook, Word, PowerPoint, Excel, and Adobe Creative Suite.

Physical Requirements:

• Occasional lifting of up to 25 lbs. (less than 5% of the time).
• Ability to perform desk work, including extended periods of computer use.
• Attendance at photo shoots and other outside events, which may require long periods of standing.
• Extensive use of telephone communication.
• Travel up to 25% of the time, including domestic Canadian and international travel to U.S.