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Head of Digital Strategy
Confirmed live in the last 24 hours
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Marketing
Mixpanel
Tableau
Communications
Requirements
  • 8+ years of digital experience creation or digital marketing / marketing automation experience
  • Web product go-to-market and launch experience, ideally in the high-growth industry
  • Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
  • Strong working knowledge of analytical tools (e.g. Google Analytics, Google Data Studio, Mixpanel, Tableau)
  • Experience implementing and managing web translation & localization programs
  • Excellent communication, project management, and interpersonal skills
  • Strong web delivery project management skills
  • Data-driven with strong quantitative and analytical skills
  • Strong problem-solving with a track record of a test & learn mindset
  • Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence
  • Strong executive communication and ability to effectively share program strategies, results, and insights with a large audience
Responsibilities
  • Drive a global web strategy and craft the website experiences that guide users throughout a discovery and buyer journey
  • Full accountability of Samsara's comprehensive web and strategy that ties our various digital web properties together. Oversee roadmap of releases, testing, personalization, and other tactics to create an immersive experience for our users
  • Mentor, develop and guide a team of Web Growth Marketers, Web Analyst, Web Developers and Visual Designers who, are currently building the future of this web experience
  • Develop and refine CRO, A/B Tests, and optimize user flow experiences to drive growth using data, research, competitive insights
  • Build best practices for seamless content publishing, integrated campaigns and product promotion equitably across all customer segments and regions
  • Implement foundational workflows and processes to create visibility for the team and leadership to ensure executional excellence
  • Evaluate new web technologies that could help improve operations within the organization
  • Drive a variety of high-impact web projects and campaigns leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, content writers, marketers
  • Establish a weekly, monthly and quarterly reporting to communicate website project progress, web and organic performance
  • Manage content translation service to enable efficient localization globally
  • Support our EMEA and MX/CA teams in expanding our web footprint
  • Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Samsara

1,001-5,000 employees

IoT platform
Company Overview
Samsara’s mission is to increase the safety, efficiency, and sustainability of operations that power the global economy. The company is building a connected operations platform for tracking fleets of vehicles and other equipment.
Benefits
  • Health, dental, and vision coverage for employees and their families with premiums 100% covered
  • Mental health and wellness support
  • Family planning resources and parental leave policy
  • Quarterly reimbursement account you can use for wellness, family care, professional or personal development expenses
  • Flexible PTO and family leave
  • 401k with up to 4% matching
  • Bi-annual company events
Company Core Values
  • Focus on customer success
  • Build for the long term
  • Adopt a growth mindset
  • Be inclusive
  • Win as a team