Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which helps to digitize the world of physical operations, providing visibility and empowering entire sectors of our economy to become more safe, efficient, and sustainable. Founded in San Francisco in 2015, we now employ more than 2,000 people globally, have 2.3 million IoT devices deployed globally, and collect more than 85 billion minutes of video footage and 4.6 trillion data points annually.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including video-based safety, vehicle telematics, apps and driver workflows, equipment monitoring, and site visibility. As part of a newly public company, you’ll have the autonomy and support to make an impact as we build for the long term.
Recent awards we’ve won include:
Best Place to Work by Built In 2022
Deloitte Fast 500 Companies
IoT Analytics Company of the Year in 2022’s IoT Breakthrough Winners
Every year, we partner with our customers to deliver outcomes like conserving millions of gallons of fuel, saving millions of dollars, and creating positive environmental change. As more customers connect to our platform, our data grows, our AI models get smarter, and our opportunities expand.
About the role:
The Head of Digital Strategy will oversee the success of Samsara’s 1st party digital experiences end-to-end globally. This highly cross-functional role will collaborate with the Brand, Field Marketing, Product Marketing, Content Marketing, Growth, and Engineering teams to deliver comprehensive and integrated website (desktop and mobile) strategies that increase awareness, drive customer acquisition, and improve product adoption. This role will function as both a Product Manager of Samsara.com and driver of thoughtful CX journeys for discovery of Samsara’s solutions and customer advocacy.
If you have a passion for leading digital user experiences across the customer lifecycle that delivers a B2B business strategy, narrative and revenue objectives this role is for you.
Click here to learn about what we value at Samsara.
In this role, you will:
- Drive a global web strategy and craft the website experiences that guide users throughout a discovery and buyer journey
- Full accountability of Samsara’s comprehensive web and strategy that ties our various digital web properties together. Oversee roadmap of releases, testing, personalization, and other tactics to create an immersive experience for our users
- Mentor, develop and guide a team of Web Growth Marketers, Web Analyst, Web Developers and Visual Designers who, are currently building the future of this web experience
- Develop and refine CRO, A/B Tests, and optimize user flow experiences to drive growth using data, research, competitive insights
- Build best practices for seamless content publishing, integrated campaigns and product promotion equitably across all customer segments and regions.
- Implement foundational workflows and processes to create visibility for the team and leadership to ensure executional excellence
- Evaluate new web technologies that could help improve operations within the organization
- Drive a variety of high-impact web projects and campaigns leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, content writers, marketers
- Establish a weekly, monthly and quarterly reporting to communicate website project progress, web and organic performance
- Manage content translation service to enable efficient localization globally
- Support our EMEA and MX/CA teams in expanding our web footprint
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Minimum requirements for the role:
- 8+ years of digital experience creation or digital marketing / marketing automation experience
- Web product go-to-market and launch experience, ideally in the high-growth industry
- Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
- Strong working knowledge of analytical tools (e.g. Google Analytics, Google Data Studio, Mixpanel, Tableau)
- Experience implementing and managing web translation & localization programs
- Excellent communication, project management, and interpersonal skills
- Strong web delivery project management skills
- Data-driven with strong quantitative and analytical skills
- Strong problem-solving with a track record of a test & learn mindset
- Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence
- Strong executive communication and ability to effectively share program strategies, results, and insights with a large audience
At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.
US Only: Please note that Samsara’s COVID-19 vaccination policy requires all team members who will be meeting in person for business or working from one of our offices to be fully vaccinated against COVID-19 or submit regular testing. People who cannot be vaccinated for qualifying medical conditions, sincerely held religious beliefs, and other legally protected categories, may request an accommodation.
Benefits
Our target total compensation market position is in the top 25% of all software and hardware companies. Our full time employees receive an above market-rate salary, an outstanding equity offering, employee-led remote and flexible working, health benefits, personal development, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.
Flexible Working
At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants. As most roles are not required to be in the office, we are able to hire remotely where Samsara has an established presence. If a role is required to be in a certain location and candidates do not have work authorization for that location, Samsara will conduct an immigration assessment. If the role is not required to be in a specific location, Samsara will move forward with the remote location that works best for the business. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company.
Please note: Samsara does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Samsara employees.
