Full-Time

Senior Talent Acquisition Partner

Talent

Updated on 8/17/2026

SALT XC

SALT XC

201-500 employees

Experiential marketing agency with AI tech

Compensation Overview

CA$90k - CA$115k/yr

+ Referral bonus + New business bonus

Toronto, ON, Canada

Hybrid

Hybrid work setup.

Category
People & HR (1)
Required Skills
Applicant Tracking Software (ATS)
Market Research
Communications
Computer Networking
Marketing
Data Analysis

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Requirements
  • 5–7 years of experience in full-cycle recruitment or talent acquisition, ideally within a creative, digital, or integrated agency environment.
  • Proven success managing senior-level searches and leading multiple high-volume or specialized hiring initiatives simultaneously.
  • Expertise in sourcing diverse candidates using advanced research, networking, and digital tools.
  • Strong communication and interpersonal skills, with the ability to influence and build trust at all levels of the organization.
  • Experience using Applicant Tracking System platforms and analytics tools to track, interpret, and present recruitment data and insights.
  • Demonstrated ability to design or improve recruiting processes that increase speed, quality, and consistency.
  • Strong understanding of employer branding and experience partnering with marketing or communications to amplify brand presence.
  • Leadership experience mentoring recruiters, hiring partners, or cross-functional stakeholders.
  • Passion for developing early talent and fostering inclusive, equitable hiring practices.
  • Proactive, organized, and adaptable, thriving in fast-paced environments where priorities evolve quickly.
Responsibilities
  • Lead end-to-end recruitment for senior and specialized roles across Creative, Strategy, Media, Digital, and Operations.
  • Partner with department heads to forecast hiring needs and build proactive sourcing strategies that align with business growth.
  • Develop deep pipelines of diverse, high-performing candidates using advanced sourcing techniques, networking, and market research.
  • Ensure all job descriptions, postings, and outreach communications reflect Salt’s voice, culture, and inclusive values.
  • Coach and mentor Recruiters and hiring managers in sourcing methods, outreach communication, and candidate assessment.
  • Own and elevate the candidate experience, ensuring transparency, respect, and consistency across every stage.
  • Lead training or enablement for hiring managers on structured interviewing, equitable evaluation, and feedback delivery.
  • Partner with Marketing and Talent leadership to develop employer brand initiatives, social content, and campaigns that strengthen Salt’s visibility and appeal.
  • Represent Salt and The Kitchen at industry events, panels, and partnerships to grow awareness and attract top-tier talent.
  • Regularly assess and improve the recruitment process to ensure a seamless and differentiated experience for all candidates.
  • Maintain complete and accurate data within the Applicant Tracking System to ensure reporting integrity.
  • Track key hiring metrics such as time-to-fill, offer acceptance rate, source effectiveness, and pipeline diversity.
  • Analyze data to identify recruitment trends and inform adjustments to sourcing strategy and process efficiency.
  • Present insights and recommendations to the Director of Talent and Leadership teams to guide workforce planning.
  • Drive adoption of standardized tools, templates, and metrics that increase clarity and accountability across the recruiting team.
  • Serve as a trusted advisor to senior leaders and hiring managers, guiding them through workforce planning and hiring strategy.
  • Lead intake and calibration meetings to define role expectations, success criteria, and interview structures.
  • Provide regular updates on search progress, pipeline health, and market conditions to align expectations and inform decisions.
  • Collaborate cross-functionally with People & Culture, Finance, and Resource Management to align recruitment activity with organizational priorities and headcount plans.
  • Influence stakeholders through data, insight, and relationship building to ensure that decisions are timely, informed, and inclusive.
  • Lead the development and delivery of early talent programs, including campus outreach, internships, and entry-level recruitment initiatives.
  • Partner with People & Culture to ensure early talent experiences are structured, developmental, and aligned to long-term hiring goals.
  • Build relationships with schools, professional associations, and community organizations to expand Salt’s early talent pipeline.
  • Track early talent program metrics, conversion rates, and participant outcomes to refine future recruitment strategies.
  • Champion initiatives that strengthen Salt’s connection to future creative, digital, and marketing professionals.
Desired Qualifications
  • Experience in full-cycle recruitment or talent acquisition within a creative, digital, or integrated agency environment.

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2019

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 website highlights Adweek's 2025 Experiential Agency of the Year recognition.
  • October 2025 adidas Canada's FIFA World Cup Trionda launch showcased Salt XC's experiential execution.
  • August 2026 roster includes Kraft Heinz, AB InBev, Chobani, Visa, and Xbox.

What critics are saying

  • February 2026 acquisitions created integration risk across Salt Media, WTD, and Craft & Commerce.
  • 2026 independents like Omnicom, WPP, and Publicis squeeze Salt XC's pricing and talent.
  • If 2026 experiential budgets freeze, Salt XC's differentiation collapses into commoditized services.

What makes SALT XC unique

  • In 2026, Salt XC's Experiential Commerce unites activations, media, and commerce for measurable actions.
  • February 2026 Craft & Commerce added U.S. media depth across New York, Chicago, Florida.
  • March 2026 WTD investment strengthened Salt XC's AI personalization and CRM orchestration stack.

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Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Paid Sick Leave

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Employee Discounts

Meals

Gym Membership

Relocation Assistance

Commuter Benefits

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Training Programs

Meal Benefits

Employee Referral Bonus

Performance Bonus

Profit Sharing

Paid Holidays

Company News

Strategy
Aug 13th, 2026
Agency Moves: Salt XC adds an ACD.

Agency Moves: Salt XC adds an ACD. 10 hours ago Former Saje and Taxi copywriter moves to Salt XC LB Cooper has joined Salt XC as associate creative director.

AAAA
May 7th, 2026
How agencies are reshaping junior-level roles and training in the AI era.

How agencies are reshaping junior-level roles and training in the AI era. Published 04.30.2026 * Artificial Intelligence * Culture * Future of the Agency * HR/Talent/Inclusion * Staff Development * Talent More than half of agencies pulled back on entry-level hiring as AI took over many tasks once handled by junior staff, with 57% reporting that they had slowed or paused hiring for such roles, a report last August showed. Stats like that have caused anxiety among emerging talent trying to enter the ad industry, but numbers don't paint a full picture. Experiential commerce agency Salt XC, for example, hired 100 employees within the last two months, with the majority being entry-level. Ad Age spoke with 18 agency executives, hiring managers and other industry leaders who are reworking their team structures to find new jobs and opportunities for juniors. Some of those opportunities have actually opened up as a result of AI. Other agencies are introducing apprenticeships and shadowing that offer training on higher-level skills that AI can't replace. "AI is in its infancy," said Allen & Gerritsen (A&G) CEO Andrew Graff, adding, "We're going to need a whole new set of skills." The 4As is also working on expanding The Face of Talent, its annual summer week of programming around talent initiatives, to provide more year-round training to help agencies restructure their workforces so they can continue to hire junior talent. "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?" said Justin Thomas-Copeland, CEO of the 4As. The guide below shows some of the ways that agencies are placing junior talent, including how they've rewired their workforces to ensure their success.

The Globe and Mail
Mar 3rd, 2026
Salt XC invests in William Thomas Digital to expand AI-powered customer experience capabilities

Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.

Newswire
Mar 3rd, 2026
Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...

Digiday
Feb 11th, 2026
Canadian indie Salt XC buys US agency Craft & Commerce to expand media offerings

Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.