Full-Time

Manager – Programmatic

CPG Client

Posted on 7/29/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid

Chicago, IL, USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team
Responsibilities
  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Oversight of larger and more strategic accounts and client relationships
  • Develop, grow, and maintain relationships with programmatic customers through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
  • Attend client meetings, as needed
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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