Full-Time

VP – Marketing

Posted on 5/1/2024

Anaconda

Anaconda

201-500 employees

Python platform for data science and AI

Data & Analytics

Senior, Expert

Remote in USA

Required Skills
Data Science
iOS/Swift
Marketing
Requirements
  • Previous experience as a VP of Marketing
  • Experience leading teams in a hyper-growth startup environment
  • B2B & B2C experience
  • Deep understanding of demand generation strategy and execution
  • Experience marketing emerging technologies (AI, Machine Learning)
  • Team attitude: “I am not done until WE are done”
  • Proven experience in crafting and executing marketing strategies across diverse geographical markets
  • Experience in handling public relations or brand crises, ensuring swift and effective resolutions to maintain the company’s reputation
  • Demonstrated ability in financial planning and budget management within a marketing context, with a proven track record of maximizing efficiency and ROI
  • Extensive experience in marketing open-source solutions, with a strong grasp of community-driven growth strategies
  • Experience working in a fast-paced startup environment
  • Experience working in an AI or data science-oriented company
  • Hands on experience with data science tools
  • Strong background in developing and implementing customer engagement and retention strategies, particularly in technology-driven industries
  • Demonstrated commitment to driving diversity and inclusion within marketing teams and through external marketing campaigns
Responsibilities
  • Manages the marketing team to create and lead marketing strategies to meet Anaconda’s objectives
  • Serves as the executive owner for all marketing materials and creative assets, and ensures Anaconda’s brand standards are upheld
  • Defines the right mix of roles/ responsibilities to achieve marketing objectives
  • Defines and oversees reporting standards for marketing KPIs; report marketing performance regularly
  • Analyzes the business and proactively offer insights and recommendations to senior leadership
  • Manages the marketing budget
  • Builds productive relationships with senior leadership team and department leaders
  • Continuously mentors and grows team
  • Develop innovative marketing strategies and creative approaches to engage global audiences and enhance brand visibility in the AI and data science communities.
  • Work closely with product development teams to align marketing strategies with product roadmaps, ensuring clear and consistent product messaging
  • Lead the marketing team through rapid changes in market conditions and internal dynamics to maintain agility and effectiveness in marketing efforts
  • Manage the marketing budget effectively, ensuring optimal allocation of resources across various channels to maximize ROI and meet financial objectives

Anaconda, Inc. specializes in providing a platform for developing and deploying secure Python solutions, particularly in the fields of data science, artificial intelligence, and machine learning. Leveraging the power of open source, this company fosters a vibrant community and supports innovative discoveries, making it an excellent workplace for those keen on contributing to cutting-edge technology projects and industry-l eading developments in these critical, high-growth arenas.

Company Stage

Series B

Total Funding

$110.9M

Headquarters

Austin, Texas

Founded

2012

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-6%

2 year growth

62%
INACTIVE