Business Influence Account Director
Confirmed live in the last 24 hours
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
- Passion for influencer marketing with a minimum of two years' experience in the field (Either B2B or B2C both applicable)
- Understanding the opportunity in the developing B2B Influence world, recognising the difference between B2B & B2C
- Demostrate experience in building productive relationships with both clients & influencers
- An innovative, creative approach to the opportunity in influence
- The ability to remain optimistic under pressure
- Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends
- Proven experience of integrating digital and social media in campaign activity
- Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
- Team player, ability to work together, delegate and elevate others
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental leave
- We have a flexible working policy with core working hours (10am - 4pm) and have launched our 3.2 Hybrid Working model
- A 1.5:1 matching pension structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership plus Dental cover, Unmind membership, LifeWorks tool and annual eye tests
- Learning and development budgets plus Enhanced and ongoing wellbeing incentives and activities throughout the year
- Season ticket loan and cycle to work scheme
- Life Assurance x4 salary
- [email protected] : To foster an inclusive environment we have our internal groups: Ogilvy Rewired, Roots, Equals, Proud plus Parents and Carers. See here for more information
Responsibilities
- Responsible for the day-to-day running of influencer campaigns, from identification and implementation, overseeing and reporting
- Actively contributing & developing Influencer strategy for B2B clients: recommend objectives, targets, action plan, selection, content calendar and budget
- Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders - internal and external to deliver best in class campaigns for our clients
- Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients
- Maintain and build and successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations
- Be able to present creative and sell content solutions to internal stakeholders and new and existing clients
- Responsible for managing the influencer database and ensuring this is kept upto date
- Stay up-to-date with cultural/social trends and customers' views and attitudes
- Assists in the development of and participation in promoting our influencer offering across the business
- Supports on additional projects as required - such as new business pitches, market reviews and competitive trends