Full-Time

Crm – Retention Marketing Manager

Ultra Mobile

Ultra Mobile

201-500 employees

Provides affordable, tech-driven global wireless service

Hardware

$100,000 - $130,000

Mid, Senior

United States

Requirements
  • Work cross-functionally to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV
  • Full funnel customer journey analytics & execution (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization
  • Develop a strategy to amplify personalized programs that are scalable and support key business KPIs
  • Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion
  • Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform
  • Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance
  • Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results
  • Develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights
  • Bachelor's Degree - ideally in Business, Marketing, quantitative or technical field
  • At least 3-5 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
  • You have 4+ years of working directly in an enterprise-grade ESP/CRM Tool with experience setting up targeting, building multi-step workflows, QA, hitting send and reporting
  • You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
  • Excellent written and verbal communication skills
  • You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion
  • Ability to get stuff done, roll up your sleeves, and tackle something hands-on
  • Proficient with Excel
  • You have a deep understanding of CRM, data structures, and how to integrate the two
  • Familiar with analytics dashboards (e.g. Tableau, Looker)
  • Ability to be flexible and work in a fast-paced environment with competing priorities
  • You are a creative thinker with the ability to test out-of-the-box solutions
Responsibilities
  • The CRM / Retention Marketing Manager will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. This position will be responsible for strategizing and executing marketing automations, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders including Product, Brand Marketing, and Business Intelligence
  • You should have proven success in building omni-channel personalized experiences; analyzing data to make decisions and meet tight deadlines in a fast-paced environment
  • If you love rolling up your sleeves and piecing together to build technical programs that drive high-impact results at a fast-growing company, this role is for you
  • Your usual day of awesomeness includes:
Desired Qualifications
  • Take a look at this job description, if you are the right person, please apply. If Ultra Mobile doesn't appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job. If we hire them and they stay for 90 days, you get $1000. For more details of restrictions and rules, please email [email protected]
  • Covid-19 Vaccination Requirement
  • UVNV, Inc. has adopted a mandated vaccination policy to support the health and safety of our team members and our community. The Company requires all employees to be fully vaccinated. The Company will provide accommodations based on medical condition or sincerely held religious beliefs or practices. Please let us know if you'd like to discuss the policy or available accommodations before proceeding with our recruitment process
  • We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance
  • In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $100,000 - $130,000. This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, es, and company paid holidays. The specific programs will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have

Ultra Mobile stands out in the telecom industry for its commitment to continuous improvement and customer satisfaction, offering cost-effective wireless services for both national and international calls. The company's culture fosters creativity and passion, with a team dedicated to achieving excellence and enhancing the customer experience. Their competitive edge lies in their affordable pricing plans, allowing customers to save significantly, and their tech-savvy approach to providing superior products and services.

Company Stage

M&A

Total Funding

N/A

Headquarters

Costa Mesa, California

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

13%

2 year growth

23%
INACTIVE