Full-Time

Field Marketing Manager

Posted on 5/7/2024

Appian

Appian

1,001-5,000 employees

Low-code AI-powered process automation platform

AI & Machine Learning
Data & Analytics
Fintech
Government & Public Sector

Senior

London, UK

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, Business Administration, or related field
  • Minimum of 4-6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry
  • Proven track record of successfully developing and executing demand generation strategies that drive pipeline growth and revenue expansion
  • Strong personal and cross-functional team leadership skills
  • Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance
  • Excellent communication, collaboration, and stakeholder management skills
  • Strategic thinker with the ability to translate market insights into actionable marketing plans
  • Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets
Responsibilities
  • Develop and execute comprehensive demand generation programs tailored to the key industries within the region
  • Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts
  • Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth
  • Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimize marketing programs for maximum impact and efficiency
  • Help Identify and prioritize key buying personas, and target accounts to customize messaging and content for maximum relevance and engagement
  • Partner with cross-functional teams, including SDRs, Partner Marketing, Digital Marketing, PR & Comms and Customer Marketing to combine integrated marketing efforts in the best way possible
  • Stay abreast of industry trends, competitive landscape, and customer insights to inform marketing strategies and identify new opportunities for growth

Appian Corporation provides a robust low-code platform, leveraging advanced technologies such as AI, RPA, and API integrations to simplify the automation of complex processes and data unification across various sectors, including government acquisitions. The company fosters a culture that values continuous risk management and innovation, making it a top choice for professionals seeking to work at the forefront of process automation and modern software solutions. By specializing in process mining and unified workflows, Appian uniquely positions itself as a leader in streamlining operations and enhancing organizational efficiency.

Company Stage

Series A

Total Funding

$47.5M

Headquarters

Tysons, Virginia

Founded

1999

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

24%

Benefits

Private Health Insurance

Comprehensive Global Wellness Program

Fully-covered Global Milk Stork Benefit

Global Wellness Reimbursement

Quarterly Awards and Recognition

Employee Stock Purchase Plan

401(k) or Pension Plans with Employer Matching

Company Paid Life Insurance and Disability

Employee Assistance Program

Global Parental Leave

Charitable Giving Program

Paid Time-Off and Paid Holidays

Tuition reimbursement for job-related continuing education

Professional Development Courses