Product Copywriter

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We are looking for a story-driven and data-minded Product Copywriter to join the creative team while supporting growth initiatives across all categories. This dynamic role requires strong creative and conceptual thinking as well as precise, sophisticated execution of each initiative.

Collaboration is the name of the game, and this individual will work closely with design and our cross-departmental stakeholders in Growth, Marketing, and Product. To us, a successful Product Copywriter is someone who wants to know the product and the customer and delivers transformative work that converts and retains customers across our digital platforms. This person must be able to craft UI copy that isn’t just effective, but works as a design element within space-restricted digital interfaces. You won’t just be writing copy, but helping to shape content strategy and impact the process. This product copywriter should enjoy crafting a clever headline as much as explaining how a product works.

You Will:

• Shape the product narrative and tell a clear, consistent, and coherent story

• Translate complex ideas into clear, concise copy for digital platforms like intake flows, app, and our online storefront

• Utilize strategic direction to write copy that moves customers to action while supporting brand voice and tone

• Guide content strategy for product launches and experiments

• Work closely and flexibly with designers, product managers, product marketing managers, devs, and other cross-functional partners

• Manage feedback from stakeholders at multiple levels

• Deliver UX copywriting while championing brand voice, tone, and direction

• Use your expertise as an insight-driven storyteller to elevate every asset you touch

• Be ruthless when it comes to editing, grammar, and proofreading techniques

• Follow and champion brand and content guidelines

You Have:

• 5+ years’ experience in copywriting, 3+ in UX or digital product copywriting preferred

• Experience collaborating with designers and interacting with multiple stakeholders

• Strategic thinker with experience in data-driven marketing

• Ability to drive experimentation focused on conversion and engagement

• Experience with creative problem solving to influence stakeholders

• Ability to communicate the benefits of marketing strategies to business audiences of all levels

• Experience driving multiple projects in a fast-paced environment

• Eagerness to be hands-on and proactive

• Ability to address delicate health topics with clarity and empathy

• Comfortable collaborating in Figma

• In-depth understanding of the healthcare, wellness, or CPG industry a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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