Paid Media Generalist
Posted on 3/30/2023
San Francisco, CA, USA
Experience Level
Desired Skills
Google AdWords
  • Analytically driven. You realize there is more to intelligent marketing than clever slogans alone
  • Entrepreneurial. You're a self-starter who loves to own things end-to-end. You don't ask for permission; you're too busy making things happen
  • Hyper-Organized. Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way
  • Solutions-Oriented. You dive into the details to uncover the optimal solution
  • Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our potential members
  • Creative. You're curious. You're always learning. You don't need to be asked to think outside of the box
  • Collaborative. You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs
  • Impactful. You're deeply mission-driven. You think there's more to life than software that enables puppy ears to be superimposed in photos (we concede those are cute)
  • 3+ years experience in growth marketing, digital and social media marketing, BD/partnerships, media management, media buying, and/or e-mail marketing
  • Experience working with and negotiating with ad vendors/salespeople
  • Understanding of key acquisition channels including Facebook, Instagram, Twitter, YouTube, Google Ads, Programmatic Display, Affiliates, etc
  • BA/BS
  • Work with the Growth Team to develop and maintain the advertising/media strategy for the company, increasing consumer awareness and acquisition for Forward as it expands across the US
  • Own the day to day execution of Forward's media buys through online and offline platforms
  • Continuously innovate on building into new channels for acquisition/engagement initiatives
  • Track, analyze and interpret key performance metrics to maximize scale and efficiency
  • Own process for A/B / multivariate testing from test design to results synthesis
  • Create and own dashboards for management and optimization of ad campaigns
  • Collaborate with engineering, product, and design to help build the marketing infrastructure we need to support such channels
Desired Qualifications
  • Startup experience
  • Experience with common ad buying platforms/BI tools

201-500 employees

Modern healthcare platform
Company Overview
Forward is on a mission is to create a world where everyone has access to the best medical care available
  • Dental Insurance
  • Health Care On-Site
  • Mental Health Care
  • Vision Insurance
Company Core Values
  • Empathy & Empowerment
  • Impact at Scale