INACTIVE
Full-Time
Marketing Campaigns Associate Principal
Mobility solutions
$85,000 - $110,000
Junior, Mid
New York, NY, USA
Required Skills
Tableau
Salesforce
Marketing
Requirements
- You have a minimum of 2-4 years of experience with demand-generation marketing in a B2B or B2G environment across major marketing channels (email, events, advertising, media buying, PR, content creation, direct mail, etc.)
- Collaborative and communicative, with a strong ability to work seamlessly across business teams, creative teams and geographies (both internally and externally)
- You take a campaign-oriented approach to campaigns and measuring ROI (Prospect > MQL > Meeting > Opportunity)
- A self starter who is highly detail oriented, with strong project management and organizational skills
- Enjoy multitasking and operating under pressure to meet deadlines
- Critical thinker, able to use sound judgment and data-driven decision making to drive business objectives
- Based in New York or San Francisco
Responsibilities
- Conceptualize and launch integrated marketing campaigns that drive measurable demand for Via's products, including strategies for email marketing, advertising, events, content development, direct mail, and more
- Regularly collaborate with design and content teams to build the articles, white papers, digital ads, and other assets needed to make your campaigns a success. Powerful writing skills are a plus
- Draft and build new Pardot landing pages, email marketing campaigns, Google/LinkedIn advertisements, and other promotional materials that make our prospects excited to learn more
- Collaborate with Via's events lead, developing Via's presence at conferences and plan demand-gen webinars that ladder-up into priority marketing campaigns to drive meeting and opportunity creation
- Work closely with business development representatives (BDR / SDR) to strategize how their outbound campaigns compliment inbound activities, testing new tactics to increase MQL to meeting conversion rates
- Communicate strategies, insights, and progress toward KPIs to internal stakeholders via campaign measurement in Salesforce and Tableau
- Consistently identify and test new content types and channels that can supplement our existing strategies
Via's mission is to create a truly dynamic mass transit system, liberated from the constraints of fixed routes and fixed schedules
Company Stage
Series G
Total Funding
$1.1B
Headquarters
New York, New York
Founded
2012
Growth & Insights
Headcount
6 month growth
↑ 8%1 year growth
↑ 29%2 year growth
↑ 31%Benefits
Competitive salaries and equity packages.
Health and wellness benefits.
Local volunteer opportunities.
Support for all new parents.
Learning opportunities through our Via-Versity.
Employee Resource Groups.
INACTIVE