Full-Time

Yield Optimisation Manager

Confirmed live in the last 24 hours

dunnhumby

dunnhumby

1,001-5,000 employees

Customer data analytics for retail optimization

No salary listed

Senior, Expert

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • Pricing and yield experience for a media owner or publisher, ideally across both digital and traditional channels
  • Deep working knowledge of Ad networks/Ad exchanges/DSP/SSP/Publishers
  • Working knowledge of Google Ad Manager, CitrusAd, Criteo or similar adserving technologies
  • Proven track record of partnering with Sales, Sales Ops, or Ad Ops to achieve yield optimisation results
  • Strong record of growing a high performing team in a fast-paced environment
  • Strong commercial background and proven experience in partnering with cross-functional teams to drive commercial success
  • Comprehensive understanding of digital or retail media advertising ecosystem
Responsibilities
  • Define and deliver our yield optimisation capability including forecasting and monitoring portfolio utilisation by channel across CPGs, Categories & Agencies, with the goal of maximising revenue
  • Work closely with Proposition, Product & Sales teams to build revenue models that show the impact of differing and sometimes competing yield optimisation strategies
  • Define our pricing strategy and implementation, optimizing for overall revenue impact and advertiser satisfaction
  • Own all ratecard processes, taking on board feedback from internal sales teams & external benchmarks to ensure we are maximizing revenue through our pricing strategy
  • Work closely with our Finance & Product teams to define and interpret revenue utilisation KPIs, and transform this data into actionable insights which can influence the evolution of our offering
  • Report KPIs and educate the sales teams on yield optimisation strategies to help maximise revenue and advertiser demand
  • Maintain a strong understanding of our ad platforms, data sources, operational and sales workflows to develop data-driven recommendations that improve yield and team efficiency
  • Manage a team of pricing and yield optimisation specialists

dunnhumby specializes in Customer Data Science, providing insights that help retailers and brands improve customer experiences. The company analyzes customer behavior and preferences using advanced data analytics, which allows clients to create targeted marketing campaigns. Instead of storing personal information, dunnhumby uses unique identifiers to gather data from various sources, ensuring privacy while still delivering valuable insights. Their services include media solutions and personalized marketing strategies, which enhance customer interactions and boost sales. Additionally, dunnhumby Ventures invests in early-stage retail technology startups, focusing on data innovation and commerce, which helps the company stay ahead in the retail technology space. The main goal of dunnhumby is to empower businesses to engage customers more effectively and drive sales through data-driven strategies.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1989

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Osmos enhances Dunnhumby's Retail Media Platform with advanced ad-serving technology.
  • Investment in Harmonya aims to enhance product data insights for CPG brands and retailers.
  • Real-time customer insight platform with John Lewis provides immediate analytics for partners.

What critics are saying

  • Increased competition in retail media solutions from companies like Osmos.
  • Potential over-reliance on AI could lead to inaccuracies in customer insights.
  • Departure of key personnel may disrupt projects and affect competitive edge.

What makes dunnhumby unique

  • Dunnhumby leverages a vast database of shopper behavior from 400 million households.
  • The company partners with startups to drive innovation in retail and CPG ecosystems.
  • Dunnhumby offers AI-powered retail media solutions for personalized marketing campaigns.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Remote Work Options

Company News

SRM Today
Mar 29th, 2025
Foodstuffs North Island launches workshops for emerging grocery suppliers

**Auckland**: Foodstuffs North Island, in partnership with Dunnhumby and The Food Innovation Network, is set to host nationwide workshops throughout 2025, providing essential insights for emerging grocery suppliers to enhance their market position and foster networking opportunities.

The Shelby Report
Mar 21st, 2025
Dunnhumby Introduces AI-Powered Retail Media Solution

Dunnhumby has introduced an offering within its retail media ecosystem, partnering with Osmos, a specialist in advanced ad-serving technology on the dunnhumby Retail Media Platform.

Supermarket News
Mar 21st, 2025
Dunnhumby adds ad-serving tech to its retail media platform

Customer data science firm Dunnhumby is now partnering with Osmos, which specializes in advanced ad-serving tech, on its Retail Media Platform, the company announced on Thursday.

MRWeb
Mar 20th, 2025
Daily Research News Online

Customer data science firm dunnhumby has partnered with ad-serving tech firm Osmos for a new offering within its retail media ecosystem, incorporating shopper behaviour data and predictive AI.

Research Live
Mar 17th, 2025
Initiative's Cawley appointed head of Dunnhumby Ireland

IRELAND - Customer data science company Dunnhumby has appointed Sylvia Cawley as head of its business in Ireland.