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Director – Field Marketing
Confirmed live in the last 24 hours
London, UK
Experience Level
Desired Skills
  • 10-15+ years marketing experience and a proven track record owning E2E Field Marketing or Demand Gen programmes across multiple channels, including events
  • Extensive experience in B2B, ideally with a US-based, high-growth SaaS company
  • Experience working cross-functionally, in a highly visible role, with senior sales leadership, account executives and account management teams to define Field Marketing strategies and programmes
  • Significant experience developing and implementing regional integrated marketing initiatives using digital tactics, events, webinars, creative gifting and emails as well as PR
  • Deep understanding of Sales and previous experience supporting Sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue
  • Exceptional written and oral communication skills, ability to tailor content and campaigns, experience with localisation, proven ability to position and influence
  • Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly
  • Ability to work with global colleagues and agencies across organisational and cultural boundaries in support of marketing goals to ensure implementation of global and regional messages and programs
  • Data-driven; to ensure Field Marketing strategy is effective and there is continuous learning
  • Experience working with platforms such as Marketo, Salesforce, Tableau and intent software
  • Experience leading, coaching, managing and inspiring a team
  • Lead, design and deliver the EMEA Field Marketing multi-channel strategy in collaboration with the regional team. Own and execute the Northern European Field Marketing strategy
  • Lead and inspire a team of regional field marketers, working alongside the Head of EMEA to set the regional strategy and priorities
  • Establish and implement ways of working across the region to ensure consistency, including localisation
  • Align with peers in regional and global Demand Generation, Content & Campaigns, Product, Customer, Field and Partner Marketing on multi-channel GTM campaigns, enabling the regional team to create awareness and generate pipeline for sub-regions
  • Develop strong relationships with sales and customer teams, using insights to inform Field Marketing strategies to drive sales and marketing alignment

501-1,000 employees

AI-fueled sales enablement platform