Director – Field Marketing

Confirmed live in the last 24 hours

Locations

London, UK

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Salesforce

Tableau

Requirements

10-15+ years marketing experience and a proven track record owning E2E Field Marketing or Demand Gen programmes across multiple channels, including events
Extensive experience in B2B, ideally with a US-based, high-growth SaaS company
Experience working cross-functionally, in a highly visible role, with senior sales leadership, account executives and account management teams to define Field Marketing strategies and programmes
Significant experience developing and implementing regional integrated marketing initiatives using digital tactics, events, webinars, creative gifting and emails as well as PR
Deep understanding of Sales and previous experience supporting Sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue
Exceptional written and oral communication skills, ability to tailor content and campaigns, experience with localisation, proven ability to position and influence
Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly
Ability to work with global colleagues and agencies across organisational and cultural boundaries in support of marketing goals to ensure implementation of global and regional messages and programs
Data-driven; to ensure Field Marketing strategy is effective and there is continuous learning
Experience working with platforms such as Marketo, Salesforce, Tableau and intent software
Experience leading, coaching, managing and inspiring a team

Responsibilities

Lead, design and deliver the EMEA Field Marketing multi-channel strategy in collaboration with the regional team. Own and execute the Northern European Field Marketing strategy
Lead and inspire a team of regional field marketers, working alongside the Head of EMEA to set the regional strategy and priorities
Establish and implement ways of working across the region to ensure consistency, including localisation
Align with peers in regional and global Demand Generation, Content & Campaigns, Product, Customer, Field and Partner Marketing on multi-channel GTM campaigns, enabling the regional team to create awareness and generate pipeline for sub-regions
Develop strong relationships with sales and customer teams, using insights to inform Field Marketing strategies to drive sales and marketing alignment

About Highspot

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets. What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We aim to build an inclusive workforce. Did you read the requirements as a checklist and not tick every box? Don’t rule yourself out! If this role resonates with you, hit the ‘apply’ button.

We are committed to diversity as both a moral and business imperative.

About this Role:

We are looking for an experienced Director, Field Marketing - EMEA to lead and develop the Field Marketing practice in the region. This exciting role is responsible for maximising revenue in our three EMEA regions by partnering with sales teams to generate and support growth and expansion. As part of the EMEA marketing team, the goal of this role is to elevate the sales enablement category and Highspot brand, educate our key buyers, drive product awareness, generate leads and help retain customers. Reporting to the Head of EMEA Marketing, you will have proven experience building, managing and executing an EMEA Field Marketing strategy and programs to a variety of buyer personas with a track record of clear, measurable success.

What You’ll Do:

Lead, design and deliver the EMEA Field Marketing multi-channel strategy in collaboration with the regional team. Own and execute the Northern European Field Marketing strategy.
Lead and inspire a team of regional field marketers, working alongside the Head of EMEA to set the regional strategy and priorities.
Establish and implement ways of working across the region to ensure consistency, including localisation.
Align with peers in regional and global Demand Generation, Content & Campaigns, Product, Customer, Field and Partner Marketing on multi-channel GTM campaigns, enabling the regional team to create awareness and generate pipeline for sub-regions.
Develop strong relationships with sales and customer teams, using insights to inform Field Marketing strategies to drive sales and marketing alignment.

Your Background:

10-15+ years marketing experience and a proven track record owning E2E Field Marketing or Demand Gen programmes across multiple channels, including events.
Extensive experience in B2B, ideally with a US-based, high-growth SaaS company.
Experience working cross-functionally, in a highly visible role, with senior sales leadership, account executives and account management teams to define Field Marketing strategies and programmes.
Significant experience developing and implementing regional integrated marketing initiatives using digital tactics, events, webinars, creative gifting and emails as well as PR.
Deep understanding of Sales and previous experience supporting Sales teams and customers across the entire buying journey, from pipeline generation and deal acceleration to revenue.
Exceptional written and oral communication skills, ability to tailor content and campaigns, experience with localisation, proven ability to position and influence.
Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly.
Ability to work with global colleagues and agencies across organisational and cultural boundaries in support of marketing goals to ensure implementation of global and regional messages and programs.
Data-driven; to ensure Field Marketing strategy is effective and there is continuous learning.
Experience working with platforms such as Marketo, Salesforce, Tableau and intent software.
Experience leading, coaching, managing and inspiring a team.

Benefits

Competitive compensation including equity so you feel like you have a piece of the pie

25 days annual leave

Holiday week off between Christmas and New Year

Private medical insurance for you and your dependents

2 x death in service benefit

Income protection insurance

Company social events throughout the year

Meaningfully contribute to a compelling vision

Quarterly Recharge Fridays (paid days off for mental health recharge)

Professional development opportunities through BetterUp and LinkedIn Learning

Discounted ClassPass membership

Access to Coaches and Therapists through Modern Health

Eligibility Checks

We carry out various eligibility and background checks as part of our recruiting process, including employment history, education verification and criminal records check. If you require further information let us know.

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