Senior Director of Business Development
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Communications
Requirements
- 4+ years of experience in publisher business development for SSPs, data firms, media firms, or similar organizations, with a focus on programmatic
- Programmatic media with a strong emphasis on Connected TV advertising expertise is a must
- Capacity to comprehend best integrations to maximize availability of impressions to bid and pricing in the context of CTV environments. Outstanding negotiation and communication skills
- Superior analytical, problem-solving and product presentation skills
- Strong attention to detail and the ability to diagnose and suggest optimal integration methods and ad decisioning deployments to meet programmed goals
- Experience working with cross-functional teams,including sales, account management, product marketing, legal and finance
- Self-starter with the ability to seek new partnerships or projects, and lead a project from start to finish
Responsibilities
- Create a pipeline to establish and strengthen relationships with video content providers, publishers, and streaming platforms in CTV, addressable linear TV, and other video outlets, to expand access to exclusive content
- Expand the reach of Digital Remedy solutions in the CTV market by securing meetings with decision makers, pitching, negotiating and closing direct publisher partnerships
- Boost monetization solutions by being a feedback loop from our publisher partners for product development
- Collaborate with leadership to expand and enhance current strategic partnerships with top companies in the converged TV field
- Conduct QBRs by leveraging insights reports and analysis to guide how we deepen and expand relationships with our publisher partners
- Collaborate with media buying, pre-sales, and sales teams to create and implement innovative strategies for both advertising clients and publisher partners
- Work with cross-functional teams, including executive leadership, product, operations, marketing, and account management, to ideate on comprehensive solutions covering all aspects of digital, connected TV, and traditional TV advertising
- Oversee all aspects of publisher relationships to guarantee our partners have a positive, and confident experience partnering with Digital Remedy
- Achieve key targets with publisher partners to create price efficiencies for demand
- Thrive in a fast-paced and constantly evolving environment