Head of Growth Marketing
Posted on 7/27/2023
Karat Financial

11-50 employees

Financial infrastructure & services for creators
Company Overview
Karat Financial's mission is to build financial services for creators. They’re building products that help creators spend less time worrying about finances and operations so they can focus on creating.
San Francisco, CA, USA • Los Angeles, CA, USA • New York, NY, USA
Experience Level
Desired Skills
Growth & Marketing
  • 7+ years of growth marketing experience (in b2c, SEO, organic strategies)
  • 3+ years management experience - leading & developing a high performing team
  • Strong analytical skills, data-focused, and goes deep to ensure quality data decision-making
  • Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
  • Experience scaling high growth companies and start-up experience with the ability to navigate a fast-changing environment and build things from the ground up
  • Based in Los Angeles, San Francisco (strong preference) or New York City - we're a remote team, but creators concentrate on the coasts
  • Experience using: Customer.io, Mode, Amplitude, Webflow, Segment, and Social Media platforms (Twitter, Instagram, YouTube and TikTok)
  • Build and experiment with key acquisition funnels (ie. referrals, content) to drive growth for our Card product
  • Establish and track KPIs to drive pipeline and use data-driven insights to continuously refine our approach
  • Create and test organic, SEO channels that target our high-value cohorts
  • Scale and measure personalized content to nurture our relationship with customers throughout their journey
  • Collaborate with Sales to align initiatives, ensuring a smooth handoff of SQLs
  • Huge opportunity. The creator economy is booming and is currently valued at $250 billion despite zero infrastructure for creator banking. It's our race to lose
  • Fascinating problems. We reduce financial risk so creators can take creative risks. The work you do in building a creator bank quite literally impacts contemporary culture
  • The right team. We've worked at the largest investment banks (Goldman Sachs, Morgan Stanley), investment managers (Blackstone, TPG), and social networks (Instagram). We started this company to leverage our experiences to help creators
  • Culture. We love hanging out with board games, delicious dinners, and brisk hikes as much as we enjoy delving into personal philosophy, management theory, and nitty gritty business details. Don't be afraid to bring yourself to work!
  • Resources and growth. We're well capitalized from top investors like Signal Fire and Union Square Ventures; CEOs from YouTube, Twitter, Wealthfront, and CAA; and investors including Twitch co-founder Kevin Lin, Y Combinator, CRV, and Coatue. We keep a lean team, and this is a rare opportunity to join. You'll learn a lot, build foundational products, and grow as our company scales
Desired Qualifications
  • Understanding, passion for, and nuanced view of creators and their economy
  • Knowledge of SQL