Full-Time

Senior Digital Marketing Executive

Livescore Bet

Confirmed live in the last 24 hours

LiveScore Group

LiveScore Group

501-1,000 employees

Provides real-time sports scores and betting services

Entertainment
Gaming

Senior

London, UK

Hybrid working 2 days in the office per week (Tues – Thurs).

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Tableau
Requirements
  • Fluent in Bulgarian or previous experience within the Bulgarian market
  • Demonstrated depth of experience in an analytical, user acquisition-focused digital marketing role
  • Highly competent with all aspects of reporting, utilizing primarily Excel and Tableau
  • Rudimentary understanding of Attribution methodologies and implementation
  • Experienced with handling paid media budgets
  • Experience of working with and building relationships with agencies and internal resources
  • Working knowledge of one or more digital marketing channels, including Paid Social, Affiliates, Display and PPC
  • Excellent attention to detail
  • Natural, methodical problem solver
  • Highly effective and clear communicator, both verbally and in writing
  • Focused and highly organised
  • Creative thinker
  • Passionate about Sports
Responsibilities
  • Creating and sharing of reporting on digital campaigns for LiveScore Bet Bulgaria, not limited to user acquisition but including brand campaigns
  • Managing and supporting local Agency resource, ensuring they have all the tools necessary to deliver effective marketing campaigns
  • Budget tracking - ensuring that signed off budgets are documented and adhered to, providing feedback to senior stakeholders when necessary
  • Co-ordinating all finance matters including raising purchasing orders and processing invoices for payment in conjunction with the Accounts teams
  • Carrying out Ad Operations tasks across multiple platforms including Google Campaign Manager, Income Access, etc.
  • Conduct regular testing of user journeys and QA all new campaign setups
  • Work within an internal matrix structure to deliver objectives. This includes, but is not limited to, Country Management, Data, CRM, ASO, SEO, Design and Promotions.
  • Assist in creating reports for Senior Management on a weekly and monthly basis on performance including but not limited to, CAC spend, Registrations, P2Ps, Player Quality
  • Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules

LiveScore Group operates in the sports and gaming sectors with three main brands: LiveScore, LiveScore Bet, and Virgin Bet. LiveScore provides real-time sports scores and free live streams, enhancing the experience for sports fans worldwide. LiveScore Bet and Virgin Bet focus on sportsbook betting, offering reliable and engaging options for those interested in placing bets on sports events. The company distinguishes itself from competitors by combining high-quality sports content with trusted betting services, catering to a diverse international audience. LiveScore Group's goal is to expand its reach in the global sports and gaming markets while generating revenue through advertising, subscriptions, and betting transactions.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$57.8M

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-3%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized sports content boosts LiveScore's user engagement.
  • Micro-betting trends attract younger audiences to LiveScore's platform.
  • Mobile sports content consumption increases, expanding LiveScore's potential audience.

What critics are saying

  • Rapid expansion may lead to operational inefficiencies and integration challenges.
  • New market entries expose LiveScore to increased competition and regulatory scrutiny.

What makes LiveScore Group unique

  • LiveScore offers real-time sports scores and free live streams globally.
  • The company integrates innovative AI-driven recommendation systems for personalized user experiences.
  • LiveScore's strategic acquisitions enhance its tech capabilities and market reach.

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