Full-Time

Senior Digital Marketing Executive

Confirmed live in the last 24 hours

LiveScore Group

LiveScore Group

501-1,000 employees

Provides real-time sports scores and betting services

Entertainment
Gaming

Senior

London, UK

Hybrid working 2 days in the office per week (Tues – Thurs).

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Tableau
Requirements
  • Fluent in Bulgarian or previous experience within the Bulgarian market
  • Demonstrated depth of experience in an analytical, user acquisition-focused digital marketing role
  • Highly competent with all aspects of reporting, utilizing primarily Excel and Tableau
  • Rudimentary understanding of Attribution methodologies and implementation
  • Experienced with handling paid media budgets
  • Experience of working with and building relationships with agencies and internal resources
  • Working knowledge of one or more digital marketing channels, including Paid Social, Affiliates, Display and PPC
  • Excellent attention to detail
  • Natural, methodical problem solver
  • Highly effective and clear communicator, both verbally and in writing
  • Focused and highly organised
  • Creative thinker
  • Passionate about Sports
Responsibilities
  • Creating and sharing of reporting on digital campaigns for LiveScore Bet Bulgaria, not limited to user acquisition but including brand campaigns
  • Managing and supporting local Agency resource, ensuring they have all the tools necessary to deliver effective marketing campaigns
  • Budget tracking - ensuring that signed off budgets are documented and adhered to, providing feedback to senior stakeholders when necessary
  • Co-ordinating all finance matters including raising purchasing orders and processing invoices for payment in conjunction with the Accounts teams
  • Carrying out Ad Operations tasks across multiple platforms including Google Campaign Manager, Income Access, etc.
  • Conduct regular testing of user journeys and QA all new campaign setups
  • Work within an internal matrix structure to deliver objectives. This includes, but is not limited to, Country Management, Data, CRM, ASO, SEO, Design and Promotions.
  • Assist in creating reports for Senior Management on a weekly and monthly basis on performance including but not limited to, CAC spend, Registrations, P2Ps, Player Quality
  • Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules

LiveScore Group operates in the sports and gaming sectors with three main brands: LiveScore, LiveScore Bet, and Virgin Bet. LiveScore offers real-time sports scores and free live streaming of events, making it easier for fans to follow their favorite sports. LiveScore Bet and Virgin Bet provide various betting options for sports enthusiasts, ensuring a reliable and engaging betting experience. Unlike many competitors, LiveScore Group focuses on combining high-quality sports content with betting services, appealing to a wide range of sports fans. The company's goal is to expand its reach in the global sports and gaming markets while maintaining a strong commitment to delivering excellent content and services.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$57.8M

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Wonderlabz strengthens LiveScore's product development and tech capabilities.
  • Partnership with Kambi Group enhances LiveScore's sportsbook offerings for ambitious growth.
  • Increased demand for personalized sports content boosts LiveScore's user engagement potential.

What critics are saying

  • Rapid expansion may lead to integration challenges and operational inefficiencies.
  • Partnership with CT Interactive risks dependency on third-party technology.
  • Audience Data Platform 'OnTarget' may face EU data privacy compliance challenges.

What makes LiveScore Group unique

  • LiveScore offers real-time sports scores and free live streams globally.
  • The company integrates AI-driven recommendation systems to enhance user engagement.
  • LiveScore's mobile-first approach captures the growing trend of mobile sports consumption.

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