Job Description
Position Summary
A Partner Direct Supervisor will plan advertising media programs for assigned clients, manage campaigns, build relationships with media partners, lead projects from start to finish, and begin to manage Sr. Associates. The goal for this role is to drive the planning process while continuing to learn and become an expert in the healthcare marketplace. You will report to the Associate Director, Partner Direct.
Responsibilities
Knowledge
- Firm understanding of how the agency works and how jobs flow throughout
- Firm understanding of client’s business and goals
- Firm understanding of the planning process
- Firm understanding of the media marketplace and partner landscape
- Understanding of partnership opportunities, deals and terms
- Firm understanding of agency planning tools
Day-to-Day
- Driving media planning process - RFP development, consideration set lists, partner discussions, tactical plan slides
- Responsible for partner performance management & optimization
- Responsible for MLR program coordination/review
- Identify new partner opportunities & POV’s
- Assist in partner negotiations
- Execute PD team tasks including:
- Creative asset specs workbooks
- Brand safety & ad verification monitoring
- Partner level forecasting
- Launch communications
- Media placement taxonomy configuration Internal + External Relationships
Internal & External Relationships
- Train Sr. Associates
- Manage direct report’s time and resources
- Collaborate internally across capabilities and teams
Qualifications
- 3+ years of experience in marketing or advertising
- Pharma Experience preferred
- Expertise in 2+ channels, audiences, or campaign types (Digital - Endemic/Lifestyle, Print, OOH, HCP, Payer/Managed Markets)
- BA/BS