Full-Time
Marketing Director
Posted on 1/31/2026
Service Corporation International
5,001-10,000 employees
Provides funeral services, cemeteries, & cremation
No salary listed
Plantation, FL, USA
In Person
 Growth & Marketing (2) |
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- 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO
- Proven success driving online growth for a company, ideally in the $50M–$500M ARR range
- Strong understanding of attribution models, lead scoring, and full-funnel performance metrics
- Experience managing 6–7 figure paid media budgets
- Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms)
- Strong analytical skills, with experience in building executive-level dashboards and reports
- Excellent leadership and communication skills
- Own and develop the national SEM and SEO strategy aligned with business goals.
- Champion best practices across SEM and SEO.
- Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
- Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.
- Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
- Test and scale campaigns across different stages of the funnel.
- Drive improvements in CAC, CPL and ROAS
- Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.
- Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.
- Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.
- Define KPIs and reporting frameworks, own performance dashboards.
- Leverage A/B testing and data-driven insights to iterate quickly.
- Build forecasting models to estimate search investment impact on pipeline and revenue goals.
- Report weekly/monthly/quarterly results with actionable recommendations for improvement.
Service Corporation International provides funeral and cemetery services across North America through its network of over 1,500 funeral homes and 400 cemeteries. The company operates by offering end-of-life products and services under the Dignity Memorial brand, which standardizes quality and customer care for families planning memorials or burials. Unlike many local competitors, this company uses its massive scale and "combination locations"—sites that house both a funeral home and a cemetery—to provide a streamlined, all-in-one experience. Its goal is to leverage its geographic reach to remain the leading provider of death care services while ensuring consistent value and professional support for its clients.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Houston, Texas
Founded
1962
Simplify's Take
What believers are saying
- Comparable cemetery preneed sales rose 10% in Q1 2026, driving revenue.
- Secured $2.5B credit agreement November 20, 2025, maturing 2030 for liquidity.
- Increased quarterly dividend 6.7% to $0.34 per share May 6, 2026.
What critics are saying
- Funeral volumes dropped 6.6% in Q1 2026 from post-flu normalization.
- Directors Dean Gemmiti and Carl Brown defected to Opus Tribute Group.
- Carvana expands direct cremation, undercutting SCI's funeral revenue.
What makes Service Corporation International unique
- SCI operates 1,531 funeral locations and 471 cemeteries across 45 states and Canada.
- Dignity Memorial brand ensures quality and customer satisfaction in deathcare.
- Largest North American provider dominates funeral and cemetery segments.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Health Savings Account/Flexible Spending Account
Paid Sick Leave
Short-Term Disability
Long-Term Disability
Life Insurance
Voluntary Accidental Death or Dismemberment Insurance
Dependent Life Insurance
401(k) Retirement Plan
401(k) Company Match
Employee Assistance Program
Company News
Well-known funeral directors shift careers to Highland Park Funeral Centre. Dean Gemmiti and Carl Brown are leaving Comstock/Kaye after a combined 80 years of service. A shakeup in the local funeral home business has led to two well-known funeral directors changing locations. Dean Gemmiti and Carl Brown have joined the Opus Tribute Group at Highland Park Funeral Centre after a combined 80 years at Comstock/Kaye Life Celebration Centre. The move comes after Houston-based Service Corporation International (SCI), owners of Comstock/Kaye, purchased Ashburnham Funeral Home and Reception Centre and Community Alternative Funeral and Cremation Services. Mike Davies is a sports director and reporter at the Peterborough Examiner.
Service Corporation International (SCI) secured a new credit agreement on November 20, 2025, with JPMorgan Chase Bank and others. The agreement includes a $750 million term loan facility and a $1.75 billion revolving credit facility, both maturing in November 2030. This imposes financial covenants affecting SCI's operational strategies. The latest analyst rating for SCI stock is a Buy with a $98 price target, driven by strong financial performance but challenged by a high leverage ratio.
Service Corporation International to spend $5 Million to occupy 10,188 square feet of space in Leander Texas. Service Corporation International to spend $5 Million to occupy 10,188 square feet of space in Leander Texas.Leander, Texas — According to state and local development sources, Service Corporation International plans to invest $5 Million to build out 10,188 square feet of new space in Leander. The company plans to occupy the new space at 301 S. Bagdad Road in Leander, on or about April 1, 2026. According to the company website Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North Americas leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico
Service Corporation International to spend $3,800,000.00 to occupy 25,000 square feet of space in Houston Texas. Service Corporation International to spend $3,800,000.00 to occupy 25,000 square feet of space in Houston Texas.Houston, Texas — According to state and local development sources, Service Corporation International plans to invest $3,800,000.00 to build out 25,000 square feet of new space in Houston. The company plans to occupy the new space at 1945 Allen Parkway #A Level 8 in Houston, on or about August 1, 2026. According to the company website Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North Americas leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. Through its businesses, SCI markets the Dignity Memorial brand which offers assurance of quality, value, caring service and exceptional customer satisfaction
Service Corporation International to spend $3.5 Million to occupy 12,150 square feet of space in Dallas Texas. Service Corporation International to spend $3.5 Million to occupy 12,150 square feet of space in Dallas Texas.Dallas, Texas — According to state and local development sources, Service Corporation International plans to invest $3,500,000.00 to build out 12,150 square feet of new space in Dallas. The company plans to occupy the new space at 10501 Garland Rd. in Dallas, on or about November 1, 2025. According to the company website Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North Americas leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico