Job Description

As a Senior Product Marketing Manager at Western Digital, a global leader in consumer electronics, you will be at the helm of marketing strategies for our innovative content creator product lines. Your role will be crucial in shaping product positioning, driving market adoption, and leading go-to-market strategies to propel our products to a leading position in the market.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute marketing plans for new consumer hardware products, ensuring alignment with the broader business goals.
• Lead cross-functional teams to deliver high-impact product launches, from initial market research through execution and post-launch analysis.
• Define and communicate the value propositions of products to the target market and craft compelling messaging across various marketing channels.
• Analyze market trends, consumer insights, and competitive actions to guide strategy adjustments and optimize product performance.
• Collaborate with Sales, R&D, and other departments to gather insights that influence product development and marketing strategies.
• Manage marketing budgets and forecasts, ensuring resources are allocated to maximize ROI.
• Provide mentorship and guidance to junior marketing staff and contribute to their professional growth.
   

Qualifications

REQUIRED:

• Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
• Minimum of 5 years of experience in product marketing within the consumer electronics industry.
• Proven track record of developing and implementing effective marketing strategies that have measurably increased product visibility and sales.

SKILLS:

• Strong analytical skills to interpret complex data and turn it into actionable strategies.
• Excellent leadership and communication skills, capable of motivating teams and partnering with other departments to achieve business goals.
• Experience managing multiple product launches simultaneously and working in a fast-paced, international environment.
• Deep understanding of the global consumer electronics market, including key demographics and consumer behavior.