GENERAL RESPONSIBILITIES

• Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention through events
• Plan, strategize, and execute event programs throughout the year.
• Work with the General Manager, other local managers to create a calendar of events, workshops, specialty programs, partnerships, and local happenings to drive customer engagement, and proactively manage those events.
• Manage public facing communication to our local community with regards to our upcoming events and work with marketing & operations to make sure event details are available to promote in a timely manner.
• Lead local events, and serve as local lead for brand-wide events 
• Build and maintain strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic
•  Manage and drive event revenue and expense related to budgetIn collaboration with local management team, actively follow up and sell new memberships to potential clients/trial users
• Create event programming schedules, lead event advertising efforts and registrations, etc. 
• Support marketing campaigns around events with distributing on-the-ground materials and operations training 
• Stay abreast of the styles and cadence of competitor and other local events 
• Maintain and order supplies for event programing
• Follow up on providing reporting and data regarding the success of events
• Other duties as assigned

Working Conditions

• Many duties require the availability to work a flexible schedule based on business needs and events, including  possible evenings and weekends.
• Working mainly Inside and sometime outside
• Duties often occur before and after regular business hours.