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Senior Demand Generation Manager
Sf, NY or Remote
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google AdWords
Hubspot
Marketing
Sales
Salesforce
Requirements
  • Collaborative: Demonstrated ability to deliver business outcomes in a cross-functional setting. Able to interface well with Product Marketing, Content Marketing, and Sales
  • Entrepreneurial: Scrappy, self-motivated, curious, and resourceful (Creative, Bold, Risk Taking)
  • Strategic thinker / innovative: Brings a strong analytical foundation and a problem-solver attitude. Able to ideate, plan, and execute on innovative demand gen campaigns to drive results in a new space where we are still in the process of exploring what works best. Has strong intuition for ROI and is able to demonstrate what is (or isn't) working
  • Result-Driven: Track record of exceeding expectations. Short- and long-term impact are the guiding principles to prioritize projects
  • At least 4 years of experience as a Demand Generation individual contributor in a SaaS B2B company
  • At least 2 years of experience in a developer-first company, ideally with a combination of bottoms-up adoption and enterprise sales
  • Experience driving omni-channel programs from planning to execution across email, social, paid digital and on-site events
  • Experience with marketing automation stack (Salesforce and Hubspot preferred)
  • Experience with Ad platforms such as Google Ads and LinkedIn Ads
Responsibilities
  • Plan, drive, and execute demand gen activities (webcasts, digital events, in-person events, gated content…) in collaboration with Content and Product Marketing and other departments
  • Own technical setup for demand generation activities: set up forms, landing pages, marketing emails, webinars, digital events, etc
  • Build, run, and monitor paid, email, and digital campaigns; measure and report on campaign effectiveness and ROI
  • Collaborate with the Sales team to align objectives and targeting, and kickstart ABM activities
  • Improve, implement and scale lead nurturing strategy
  • Maintain a regular feedback loop with product and content marketing to drive ongoing improvements in campaign performance and conversion rates
  • Own and manage our in-person event sponsorships/attendance
  • In partnership with content marketing, identify 3rd-party conferences, podcasts, digital channels, or publications, to submit Tecton speakers/content and manage the submission process
  • Optimize website for conversion
  • Own attribution, data collection, lead scoring, and analytics
Tecton

11-50 employees

Feature platform for ML apps
Company Overview
Tecton's mission is to transform the way companies solve real-world problems with machine learning with their enterprise-ready feature platform. The platform enables ML teams to build great features, serves them to production quickly and reliably, and does it at scale. By getting the data layer for ML right, companies can get better models to production faster to drive real business outcomes.
Benefits
  • Comprehensive health plans
  • Remote-friendly work environment
  • Parental leave
  • Competitive salary, equity and 401(k) savings plans
  • Wellbeing benefits
  • Flexible PTO
Company Core Values
  • We are one team
  • We are doers
  • We are leaders