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Full-Time

Principal Product Manager

PI Portfolio & Ecosystem Marketing

Confirmed live in the last 24 hours

Medtronic

Medtronic

5,001-10,000 employees

Develops and manufactures medical devices and therapies

Healthcare
Biotechnology

Compensation Overview

$154.4k - $231.6kAnnually

+ Short-term Incentive (Medtronic Incentive Plan)

Senior, Expert

Dallas, TX, USA + 3 more

More locations: Santa Clara, CA, USA | Minneapolis, MN, USA | Atlanta, GA, USA

Category
Product Marketing
Product
Required Skills
Market Research
Sales
Communications
Branding/Brand Strategy
Marketing
Requirements
  • Bachelor’s Degree with 10 years of marketing, sales or technical experience in healthcare, medical device, pharma, CPG or agency/consulting industry, or advanced degree with a minimum of 8 years of relevant experience.
Responsibilities
  • Lead the development and execution of comprehensive brand strategies that align with business goals and objectives for Pain Interventions
  • Identify market trends, competitive dynamics, and customer insights to guide brand positioning and messaging.
  • Collaborate with marketing teams to create integrated marketing campaigns, promotional materials, tools and digital content that effectively communicate the value proposition of Medtronic’s pain intervention products.
  • Ensure consistent messaging across all communication channels, including online platforms, print, and in-person events.
  • Work closely with product managers, clinical teams, sales, market access and PR teams to ensure alignment in brand initiatives.
  • Partner with regulatory and legal teams to ensure all marketing materials are compliant with industry regulations and guidelines.
  • Develop and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders in the pain management community to gain insights and drive brand advocacy.
  • Conduct market research and gather customer feedback to inform brand strategy and product positioning.
  • Monitor brand performance metrics such as market share, brand awareness, and customer satisfaction.
  • Analyze the effectiveness of marketing campaigns and make data-driven recommendations to improve future efforts.
  • Provide support to the sales management team with branded materials and tools that establish Medtronic as the partner of choice to drive sales and adoption of pain intervention solutions.
  • Develop brand toolkits, sales presentations, and other resources to ensure consistent messaging during customer engagements.

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals and healthcare professionals around the world. Medtronic stands out from competitors by not only focusing on product development but also offering comprehensive services such as training for healthcare providers and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through their advanced medical solutions.

Company Stage

IPO

Total Funding

$3.2M

Headquarters

Fridley, Minnesota

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Medtronic's recent product innovations, such as the InterStim Micro Neurostimulator and remote monitoring systems, highlight its commitment to advancing medical technology.
  • The company's expansion in Asia, including the launch of the Robotics Experience Studio, indicates strong growth potential in emerging markets.
  • Strategic partnerships and acquisitions, like the collaboration with Ramsay Health Care and the acquisition of Paceart Optima, enhance Medtronic's capabilities and market position.

What critics are saying

  • The highly competitive medical technology market requires Medtronic to continuously innovate to maintain its leadership position.
  • Integration challenges from acquisitions and partnerships could potentially disrupt operations and delay product development.

What makes Medtronic unique

  • Medtronic's extensive R&D investment enables continuous innovation in medical technology, setting it apart from competitors who may not have the same level of resources.
  • The company's global reach, operating in over 150 countries, provides a significant advantage in market penetration and customer base.
  • Medtronic's comprehensive suite of products and services, including training and patient management programs, offers a holistic approach to healthcare that many competitors lack.