Full-Time

Principal Product Manager

PI Portfolio & Ecosystem Marketing

Posted on 9/19/2024

Medtronic

Medtronic

10,001+ employees

Develops and manufactures medical devices and therapies

Biotechnology
Healthcare

Compensation Overview

$154.4k - $231.6kAnnually

+ Short-term incentive (Medtronic Incentive Plan)

Senior

Dallas, TX, USA + 3 more

More locations: Santa Clara, CA, USA | Minneapolis, MN, USA | Atlanta, GA, USA

Category
Product Marketing
Product
Required Skills
Market Research
Sales
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree with 10 years of marketing, sales or technical experience in healthcare, medical device, pharma, CPG or agency/consulting industry, or advanced degree with a minimum of 8 years of relevant experience.
  • MBA or advanced degree
  • Strong global commercial marketing experience; preferably downstream in the medical device or healthcare industry
  • Exposure to global healthcare markets and the global economy
  • Experience leading market analysis and account segmentation and targeting activities
  • Experience developing and leading projects, programs, and/or cross-functional teams
  • Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures
  • Experience working with and creating programs for a sales force
  • Strong relationship building experience with physicians, staff, field sales organization and distributors
Responsibilities
  • Lead the development and execution of comprehensive brand strategies that align with business goals and objectives for Pain Interventions
  • Identify market trends, competitive dynamics, and customer insights to guide brand positioning and messaging.
  • Collaborate with marketing teams to create integrated marketing campaigns, promotional materials, tools and digital content that effectively communicate the value proposition of Medtronic’s pain intervention products.
  • Ensure consistent messaging across all communication channels, including online platforms, print, and in-person events.
  • Work closely with product managers, clinical teams, sales, market access and PR teams to ensure alignment in brand initiatives.
  • Partner with regulatory and legal teams to ensure all marketing materials are compliant with industry regulations and guidelines.
  • Develop and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders in the pain management community to gain insights and drive brand advocacy.
  • Conduct market research and gather customer feedback to inform brand strategy and product positioning.
  • Monitor brand performance metrics such as market share, brand awareness, and customer satisfaction.
  • Analyze the effectiveness of marketing campaigns and make data-driven recommendations to improve future efforts.
  • Provide support to the sales management team with branded materials and tools that establish Medtronic as the partner of choice to drive sales and adoption of pain intervention solutions.
  • Develop brand toolkits, sales presentations, and other resources to ensure consistent messaging during customer engagements.

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by not only focusing on product development but also offering comprehensive services such as training for healthcare providers and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its advanced medical solutions.

Company Stage

IPO

Total Funding

$3.2M

Headquarters

Fridley, Minnesota

Founded

1949

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Simplify's Take

What believers are saying

  • Growing demand for connected medical devices boosts Medtronic's product and patient management solutions.
  • Personalized medicine trends create opportunities for customized Medtronic devices and therapies.
  • Increasing chronic disease prevalence expands Medtronic's market share in diabetes and cardiovascular solutions.

What critics are saying

  • Emerging competitors like Anteris challenge Medtronic's market share and innovation pace.
  • Spine biologics market growth requires rapid innovation to maintain Medtronic's competitive edge.
  • Talent retention challenges may arise following Ira Bindra's departure to Reliance Industries.

What makes Medtronic unique

  • Medtronic offers a comprehensive suite of products and services for diverse medical conditions.
  • The company invests heavily in R&D to drive innovation in medical technology.
  • Medtronic's global presence in over 150 countries enhances its market reach and influence.

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