Full-Time

Programmatic Buyer

Posted on 8/8/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

No salary listed

Junior, Mid

Toronto, ON, Canada

Category
General Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 1 – 3 years of programmatic experience
  • In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
  • Basic understanding of tagging, ad serving & campaign management tools
  • Strong problem solving and critical analysis skills
  • Desire to continuously learn and develop
  • Aptitude to build and maintain strong working relationships
  • Excellent communication and writing skills
  • Ability to organize and strong attention to detail
  • Advanced Excel & Powerpoint knowledge
Responsibilities
  • Set up and provide oversight of programmatic campaigns across various platforms
  • Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
  • Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
  • Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
  • Work effectively with internal and external partners including planners and media partners
  • Completing, post launch audits, campaign optimizations & pacing on programmatic campaigns
  • Review and flag any potential challenges or opportunities within live campaigns

Dentsu International operates as a global marketing and advertising agency that collaborates with brands to foster growth and progress. The company specializes in helping clients adapt to the digital economy by enhancing their marketing performance through various services. These services include consumer intelligence, which focuses on understanding customer behavior to help brands attract and retain customers, as well as digital marketing, advertising, customer experience management, and gaming solutions. Dentsu differentiates itself from competitors by offering a comprehensive range of marketing solutions backed by research and analysis, allowing businesses to stay ahead of market trends. The company's goal is to drive meaningful progress and sustainable growth for its clients while also promoting social impact initiatives that encourage inclusivity and positive change in the community.

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Programmatic advertising enhances Dentsu's digital marketing efficiency and targeting.
  • Dentsu's acquisitions expand its analytics and conversion optimization capabilities.
  • The focus on sustainability aligns with consumer preferences, boosting client attraction.

What critics are saying

  • Emerging agencies offering innovative solutions at lower costs threaten Dentsu's market share.
  • Rapid AI tool evolution may outpace Dentsu's technological capabilities.
  • In-housing marketing by corporations could reduce demand for Dentsu's services.

What makes Dentsu unique

  • Dentsu leverages AI-driven consumer insights for personalized marketing strategies.
  • The company integrates augmented reality in campaigns for immersive consumer experiences.
  • Dentsu's commitment to social impact attracts eco-conscious clients.

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