Full-Time

Programmatic Buyer

Posted on 8/8/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Junior, Mid

Toronto, ON, Canada

Category
General Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 1 – 3 years of programmatic experience
  • In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
  • Basic understanding of tagging, ad serving & campaign management tools
  • Strong problem solving and critical analysis skills
  • Desire to continuously learn and develop
  • Aptitude to build and maintain strong working relationships
  • Excellent communication and writing skills
  • Ability to organize and strong attention to detail
  • Advanced Excel & Powerpoint knowledge
Responsibilities
  • Set up and provide oversight of programmatic campaigns across various platforms
  • Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
  • Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
  • Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
  • Work effectively with internal and external partners including planners and media partners
  • Completing, post launch audits, campaign optimizations & pacing on programmatic campaigns
  • Review and flag any potential challenges or opportunities within live campaigns

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's focus on AI-driven marketing solutions enhances personalized customer experiences.
  • The expansion of the metaverse offers new platforms for innovative advertising.
  • Dentsu's partnership with Santander supports global SME growth, expanding their market reach.

What critics are saying

  • Rapid AI evolution could outpace Dentsu's current capabilities, risking competitive disadvantage.
  • Data privacy regulations may increase operational costs for compliance measures.
  • Economic uncertainties could lead to reduced marketing budgets, affecting Dentsu's revenue.

What makes Dentsu unique

  • Dentsu offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • The company is recognized as a leader in the Gartner Magic Quadrant for Digital Experience.
  • Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.

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