Marketing Executive

Location: New Scientist Headquarters – London
Position: Permanent 

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 29 days’ holiday
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 4% Company contribution. 
• Life cover under the Pension Plan of up to 4x your basic salary. 
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards
• Private Medical Insurance – Bupa
• Flexible Working policy
• Free gym membership at Northcliffe House Gym
• Eye care assistance
• Family Friendly policies
• Employee Assistance Support
• Access to the magazine
• Access to newscientist.com, New Scientist app
• Invites to NS Events

Plus many other benefits….

Job Introduction

About Us

Over more than 60 years, New Scientist has developed into an iconic, world-leading brand. It covers the big ideas and developments from all areas of science and technology through a respected and influential weekly magazine and widely read website and app. Increasingly, face-to-face events such as lectures and our New Scientist Live festival have added to our impact. Offering the latest news, ideas and opinions, New Scientist is an authoritative voice on the social and cultural impacts and consequences of scientific and technological discovery, not just the underlying science.

About the role

We are seeking a highly motivated Marketing Executive to join the New Scientist Marketing team. Reporting to the Head of Customer Experience this role will contribute to achieving the teams target of stabilising renewal rates, decreasing churn and increasing revenue, as well as being the voice of the customer and championing excellent customer service.

If you are a passionate marketer focused around customer excellence, a thirst for data, full of ideas and ready to roll your sleeves up and get stuck in, this is the role for you. 

Main Responsibilities

1. Assist with the delivery of retention and engagement marketing strategies with key objective to reduce year 1 churn and stabilise retention rates including:

• multi-channel retention marketing journeys for paid subscribers
• work with acquisition team to implement retention strategies for all acquisition campaigns with the aim to reduce churn, and share retention learnings to influence and optimise the acquisition strategy
• implement and optimise strategies to reduce involuntary churn
• delivery of price rise strategy to achieve overall business targets
• US strategy with a focus on decreasing churn across specific offline 6marketing channels
• Implementation of subscriber lifecycle journeys
• adherence to upcoming government subscription contracts legislation
• test and learn initiatives to deliver retention targets with an emphasis on LTV

1. Reporting and Data

• All activity to be measurable with KPI’s reported weekly/monthly as appropriate.
• Understand retention data and behaviour to influence retention activity
• Identify subscriber cohorts at risk of churn and work with Engagement Manager on future plans to target these
• Understand and implement LTV modelling

1. Customer Satisfaction/bureau management

• To be the voice of the customer
• Build and maintain strong working relationships with all external suppliers - including fulfilment bureau (Air Business), letter shop and distributors
• Assisting with the implementation of Piano for New Scientist to ensure customer experience is consistent
• Responsible for best in class customer service through fulfilment bureau via training and QC
• Develop effective, cost effective processes to manage subscriber queries
• Explore new channels to communicate to subscribers

• Ensure all New Scientist subscriber communications are optimised and regularly monitored
• Manage marketing and sourcing of new products for New Scientist shop

1. Cross team collaboration including acquisition, editorial, design and CRM/Data teams
   • Understand brand guidelines and work within these for copy and design
   • Work with editorial teams on content creation to create compelling and relevant content (e.g., emails, social media posts, blog articles, videos) to engage and educate customers
   • Be an active participant across the Marketing team ensuring the understanding of performance across all teams leading to the adaptation of engagement strategies where relevant

Critical Performance Areas

• To understand New Scientist products and services to increase retention rates and reduce year 1 churn through customer engagement
• Analytical mindset to query and understand customer behaviour
• To ensure all marketing activity meets relevant regulatory requirements
• To ensure that all briefs are communicated consistently, efficiently and appropriately for effective implementation of plans

Person Specification

• A marketing degree or qualification and good A Levels, ideally English, Maths, Science
• A minimum of two years marketing experience, ideally in subscriptions marketing
• Demonstratable data analysis skills
• Strong CRM marketing experience
• Excellent communication and relationship building skills
• A natural flare with writing and communicating (fluency in English is essential)
• Positive, energetic, can-do attitude. Problem solver
• Naturally intuitive, a creative problem solver, questions the norm
• Able to work effectively to tight deadlines and stay calm under pressure
• Attention to detail is vital
• Works well on own initiative but also a strong team player
• Excellent analytical and problem-solving skills
• Excellent organisational and time management skills
• Proficiency in MS Office including expert Excel skills

 We are New Scientist 

In a world where true facts are in short supply, there has never been a greater need for a trusted, impartial source of information about what’s going on in the world – or a greater need for inspiration through great ideas. From artificial intelligence to climate change, from the latest innovations in health and the human mind, New Scientist (NS) covers the ideas and innovations that matter.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.