Full-Time

B2B Marketing Manager

Colibri Group

Colibri Group

501-1,000 employees

Professional education solutions for career advancement

Education

Mid, Senior, Expert

Remote in USA

Required Skills
Sales
Lead Generation
Marketing
Requirements
  • 5+ years of B2B marketing experience
  • Minimum of a bachelor's degree or higher in Marketing, Communications or similar field
  • Strong track record of defining and executing highly effective marketing campaigns in an omni-channel environment
  • Proven ability to translate brand personality and product capabilities into content assets that engage customers and increase lead generation and conversion rates
  • Experience with defining content metrics and measuring content effectiveness
  • Proven track record of executing a growth strategy and driving measurable results
  • Detail-oriented with the ability to manage multiple projects from concept through execution
  • Demonstrate a B2B customer-focused mindset and be a champion for the customer
  • Demonstrate Solution Marketing experience and a track record of developing ABM capabilities, branding, positioning, value proposition development and messaging
  • Ability to work in a fast-paced, dynamic environment in a private equity-backed business and adapt to rapidly-changing business needs
  • Effective time management skills and prioritization
  • Professional and proactive work ethic
  • Exceptional storyteller, with outstanding written and verbal communication skills with the ability to work across business lines, presenting to executive leadership and at different levels of management
Responsibilities
  • Work closely with Marketing and Sales teams to support and contribute to the B2B marketing GTM strategy
  • Create and implement strategic multi-channel campaigns targeted at lead generation, driving and growing revenue, customer engagement, retention and market share
  • Work with Colibri’s centralized marketing team to produce highly engaged GTM campaigns
  • Develop strong relationships with key stakeholders across the company (specifically the B2B Sales team) to approach challenges collaboratively and align activities to achieve desired results
  • Define, track and measure results and make recommended adjustments as needed, optimize to performance
  • Partner closely with marketing team around demand generation to define content themes and determine the appropriate mix of top, middle, and bottom of funnel content
  • Develop a deep understanding of our value proposition, unique selling proposition, key messages, target audiences, personas, and influencers
  • Partner with subject matter experts to develop content in a variety of formats including blog posts and articles, eBooks, infographics, videos, webinars etc.
  • Produce B2B ads and landing page content that attract qualified traffic and convert into action. This would include CTA’s, headlines, and taglines that will help achieve content objectives
  • Provide recommendations for how best to build B2B marketing capabilities that can best drive the business forward

Colibri Group stands out as a premier professional education provider, offering comprehensive solutions for licensing, continuing education, and career readiness across diverse industries such as real estate, healthcare, finance, teaching, appraisal, and accounting. The company's commitment to quality education and career-long support, coupled with its clear vision to be the most admired professional learning company, empowers over 5 million professionals and partners to achieve success in their respective fields. Colibri's holistic approach to learning, which goes beyond mandatory course hours and licensing requirements, ensures that professionals are equipped with the necessary skills and insights to excel, adapt, and maintain a competitive edge in their careers.

Company Stage

Private

Total Funding

N/A

Headquarters

St. Louis, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

12%
INACTIVE