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Full-Time

Ad Operations

Associate/Coordinator, Chi

Posted on 6/25/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Consumer Software
AI & Machine Learning
Entertainment

Entry, Junior

Chicago, IL, USA

Category
General Marketing
Growth & Marketing
Required Skills
JavaScript
JIRA
HTML/CSS
Requirements
  • 0-2 years in digital media operations and experience with:
  • Third party ad servers such as Campaign Manager 360, Sizmek, Flashtalking, Innovid, etc
  • Web browser network and console tools
  • The implementation of various display and video creative formats
  • Queue management tools such as JIRA
  • Interest in Technology
  • Basic understanding of HTML & Javascript are a plus
Responsibilities
  • Accurately build and launch a wide variety of advertising campaigns
  • Work closely with Client Services, Yield, and other internal teams to ensure successful execution of client campaigns
  • Act as an expert in troubleshooting technical issues and in QA of campaign implementation
  • Understand the various terminology, acronyms, and industry phrases
  • Advise & consult with internal teams regarding advertising technologies
  • Work with a variety of 3rd party ad servers and 4th party measurement vendors
  • Help train new team members
  • Help build and improve internal processes to increase team efficiency
  • Collaborate with Product and Tech teams to suggest improvements to the AdTheorent platform
  • Become an expert in internal specs and in campaign set up requirements

AdTheorent provides digital advertising solutions that use machine learning to enhance the effectiveness of advertising campaigns through predictive targeting. Their services include geo-intelligence and a Media Activation Platform that optimizes ad placements by analyzing both real-world and digital data. AdTheorent stands out from competitors by offering custom machine learning solutions tailored to the specific needs of clients across various industries. The company's goal is to combine technology and creativity to deliver data-driven advertising solutions that maximize campaign impact.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-8%
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Simplify's Take

What believers are saying

  • Winning multiple prestigious awards, such as the AI Breakthrough Award and Digiday Media Award, highlights AdTheorent's industry leadership and innovation.
  • The company's consistent recognition as a top workplace suggests a positive and supportive work environment.
  • AdTheorent's advanced machine learning solutions and privacy-forward approach position it well for growth in the evolving digital advertising landscape.

What critics are saying

  • The rapidly evolving digital advertising market requires continuous innovation to stay ahead of competitors.
  • Potential integration challenges and strategic shifts could arise from the recent acquisition proposal by Cadent.

What makes Adtheorant unique

  • AdTheorent's use of machine learning for predictive targeting and geo-intelligence sets it apart from traditional digital advertising solutions.
  • Their privacy-forward approach, avoiding cookies and IDs, offers a unique selling point in an increasingly privacy-conscious market.
  • The company's Cross Environment MAP optimizes ad placements by leveraging both real-world and digital connections, a feature not commonly found in competitors.
INACTIVE