Director of Sales

As the Regional Director of Sales - East you’ll be responsible for leading our sales team in the Eastern United States. Your key responsibilities will include developing and executing effective sales strategies to achieve revenue targets, managing and motivating your team to drive performance and success, building and maintaining strong relationships with key clients, ensuring customer satisfaction through exceptional service and support, and overseeing sales activities including new logo acquisition, cross-sell, upsell, and renewals.

This role offers a challenging and rewarding opportunity to contribute to the growth and success of our company in the Eastern region.

Key Responsibilities:

Sales Strategy & Execution

• Develop and implement comprehensive sales plans to achieve regional business objectives.
• Conduct in-depth market analysis to identify emerging trends, customer needs, and competitive landscapes.
• Prioritize sales opportunities that align with the company’s overall strategic goals.
• Establish clear sales goals, forecasts, and territory management for the East region.

Team Leadership & Development

• Lead, motivate, and manage a team of sales representatives to achieve individual and team targets.
• Provide ongoing coaching, mentoring, and training to enhance the skills of the sales team.
• Conduct performance reviews and implement development plans to ensure team growth and success.
• Foster a positive and collaborative work environment that encourages teamwork and innovation.

Client Relationship Management

• Build and maintain strong relationships with key clients, distributors, and partners in the Eastern region.
• Address client concerns and ensure customer satisfaction is achieved at all levels.
• Serve as a point of escalation for critical accounts and effectively resolve conflicts.

Demand Generation

• Identify and pursue new business opportunities within the East region.
• Collaborate with the marketing team to develop and execute effective sales campaigns and promotions.
• Collaborate with Channel and Alliance leadership to explore strategic partnerships and alliances to expand the company’s market reach.

Reporting & Analysis

• Provide regular sales reports, forecasts, and market analyses to senior leadership.
• Monitor key sales performance metrics and adjust strategies as needed to meet targets.
• Utilize CRM and other tools to track performance, client interactions, and pipeline management.

Budget & Resource Management

• Manage the sales budget for the East region, ensuring efficient use of resources.
• Oversee expense reporting for the sales team.
• Allocate resources effectively to maximize the team’s impact on the market.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Proven experience in sales management, with a focus on the Eastern United States.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and trends to inform decision-making.
• Familiarity with CRM software and sales tools.
• Willingness to travel within the region as needed.
• Prior cybersecurity experience is strongly preferred.

Key Competencies:

• Strategic thinking and business acumen.
• Results-oriented with a focus on achieving and exceeding sales targets.
• Customer-focused approach with the ability to build long-term relationships.
• Adaptability to changing market conditions and business environments.
• Strong problem-solving and conflict-resolution abilities.