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Senior Director of Brand, Content and Community
Posted on 6/16/2022
Salt Lake City, UT, USA
Experience Level
Desired Skills
Lead Generation
Social Media
  • Over 12 years of proven success building and leading brand, content marketing, design and community teams
  • Significant team management as a manager of managers and executive influencing experience
  • Experience in successfully building brands, creating a compelling and breakthrough message across channels
  • Experience translating complex concepts into digestible content and community themes
  • Strategic insight and recommendations for how content / community can/should drive engagement and lead generation
  • Management experience leading a team of creatives and copywriters
  • Authentic communicator who loves building relationships
  • Skilled at various community and social media platforms
  • Professional and personable written and oral communication skills
  • Strong project management, prioritization and organizational skills
  • Adaptability and flexibility
  • Cross-functional collaborator who can lead, influence and work across multiple teams and functions
  • Develop a brand purpose that deeply resonates with our audience and expresses AdRoll's unique value proposition
  • Plan, strategize, scope, and execute our core brand campaign
  • Develop and execute on a strategy to build a community where e-commerce marketers can come to learn and develop their craft
  • Develop a content strategy to engage prospects and move them through the marketing funnel in a way that connects them to our brand promise
  • Understand and report on the leading and lagging indicators that show the impact of Content and Community on awareness, new customer acquisition and retention
  • Lead the team that owns our blog and manages content production, including thought leadership, education, support, infographics, etc. using best practices in CRO and SEO
  • Develop and execute our social media strategy, including growth and impact goals of engagement; develop processes to solicit content from cross functional team
  • Lead the creative, design, content and storytelling of the marketing website transforming it into an industry-leading brand channel and inbound-lead driver
  • Explore an influencer marketing strategy with key leaders in the industry
  • Create community and experiences by partnering with the events team to develop engagement strategies before, during and after in-person and virtual events
  • Research industry trends and hot topics to keep AdRoll.com in the conversation
  • Actively monitor industry groups and forums to keep a pulse on the industry and any conversations that include AdRoll.com or its competitors
  • Experiment with new channels, messaging and platforms to grow our community

501-1,000 employees

Machine learning for marketing technology
Company Overview
NextRoll's mission is to level the playing field for businesses of all sizes by creating a reliable and understandable platform.
  • Healthcare - 100% coverage for medical, dental, and vision insurance.
  • Paid Time Off - Four weeks of PTO per year.
  • Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.
  • Family - 100% base salary for 6 weeks.
  • Snacks and Drinks - An assortment of food and beverages to keep you going.
  • Team Outings - Quarterly trips to help connect with your team.
Company Core Values
  • Growth - We hire great people and help one another grow.
  • Loyalty - We do right by our customers and community.
  • Innovation - We build innovative products that work for a lot of people.
  • Resourcefulness - We do more with less.
  • Fun - We take work seriously – not ourselves.
  • Transparency - We are open and authentic.