Senior Analyst
Media Operations
Confirmed live in the last 24 hours
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-16%

1 year growth

-13%

2 year growth

-12%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Communications
Management
CategoriesNew
Operations & Logistics
Requirements
  • 2+ years' experience with digital operations processes
  • Project Management is key
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Ability to investigate, analyse and solve problems as well as clearly communicate results
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail, well organised and possesses the ability to prioritise multiple tasks under pressure
  • Strong Excel proficiency is required
  • Knowledge of media tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science) is essential
Responsibilities
  • Translate Measurement frameworks into KPI's
  • Create media activation best practices and documentation
  • Roll out of any new processes created by the central team or for new tools adopted
  • Finding solutions for non-compliance and updating processes to drive further adoption
  • Consistent set up across measurement tools used across all media channels
  • Be responsible for the data sources and quality of data reported
  • QA and governance of naming conventions across all channels as well as adhering to the clients master data policies
  • Troubleshooting with ad-tech providers as and when required
  • Understand client requirements and KPI's for optimum campaign implementation and mar-tech recommendation
  • Be responsible for conversion and remarketing points on site and the accurate tracking for it
  • Create documentation on
  • Client requirements
  • Templates
  • Checklists
  • Quarterly data checks across all measurement tools to ensure there are no discrepancies
  • Live reports for all new campaigns
  • Operations strategy - tagging, dynamic creative (ACE), ad-tech tools recommendation
  • Close partnerships with the technology partners and have an up-to date understanding of their offerings
  • Drive change management with the local teams to break down the barriers of entry
  • Conflict resolution with support of the leadership
  • Expectation and relationship management with all stakeholders
  • Manage workflow between all stakeholders
  • Coordinate and ensure standardized set up across all media channels
  • Ensure standard of knowledge across all tools and platforms used is consistent across the teams
  • Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
  • Identify opportunities to implement new tools to create cutting edge solutions
Desired Qualifications
  • Excellent project management and time management skills
  • Ability to work collaboratively as part of a cross-functional team
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Be a highly motivated team player