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Full-Time

Senior Analyst

Media Operations

Posted on 4/5/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$70k - $80kAnnually

+ Medical and Dental Coverage + 401(k) Plans + Flex Spending + Life Insurance + Disability + Employee Discount Program + Employee Stock Purchase Program + Paid Family Benefits + Discretionary Time Off Days + Company-wide Appreciation Weeks + Wellness Days

Senior

New York, NY, USA

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Agile
Management
Requirements
  • 2+ years' experience with digital operations processes
  • Project Management is key
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Ability to investigate, analyse and solve problems as well as clearly communicate results
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail, well organised and possesses the ability to prioritise multiple tasks under pressure
  • Strong Excel proficiency is required
  • Knowledge of media tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science) is essential
Responsibilities
  • Understand client requirements and KPI’s for optimum campaign implementation and mar-tech recommendation
  • Be responsible for conversion and remarketing points on site and the accurate tracking for it
  • Create documentation on Client requirements, Templates, Checklists
  • Quarterly data checks across all measurement tools to ensure there are no discrepancies
  • Live reports for all new campaigns
  • Operations strategy – tagging, dynamic creative (ACE), ad-tech tools recommendation
  • Close partnerships with the technology partners and have an up-to date understanding of their offerings
  • Drive change management with the local teams to break down the barriers of entry
  • Conflict resolution with support of the leadership
  • Expectation and relationship management with all stakeholders
  • Manage workflow between all stakeholders
  • Coordinate and ensure standardized set up across all media channels
  • Ensure standard of knowledge across all tools and platforms used is consistent across the teams
  • Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
  • Identify opportunities to implement new tools to create cutting edge solutions

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

INACTIVE