Position Summary
We are currently looking for someone to join the Initiative team and be responsible for all media and data processes as required by the client across all media channels. The ideal candidate will be someone who has experience in Media planning & Ad Operations, works well in a fast paced dynamic environment and understands the sense of urgency and attention to detail inherent in delivering successful media campaigns, as well as the delivery of cleansed, harmonized, and accurate data for our client.
This is a pivotal role within our rapidly growing team of experienced specialists and must support the team to ensure:
- Translate Measurement frameworks into KPI’s
- Create media activation best practices and documentation
- Roll out of any new processes created by the central team or for new tools adopted
- Finding solutions for non-compliance and updating processes to drive further adoption
- Consistent set up across measurement tools used across all media channels
- Be responsible for the data sources and quality of data reported
- QA and governance of naming conventions across all channels as well as adhering to the clients master data policies
- Troubleshooting with ad-tech providers as and when required
Key Responsibilities
- Understand client requirements and KPI’s for optimum campaign implementation and mar-tech recommendation
- Be responsible for conversion and remarketing points on site and the accurate tracking for it
- Create documentation on
- Client requirements
- Templates
- Checklists
- Quarterly data checks across all measurement tools to ensure there are no discrepancies
- Live reports for all new campaigns
- Operations strategy – tagging, dynamic creative (ACE), ad-tech tools recommendation
- Close partnerships with the technology partners and have an up-to date understanding of their offerings
- Drive change management with the local teams to break down the barriers of entry
- Conflict resolution with support of the leadership
- Expectation and relationship management with all stakeholders
- Manage workflow between all stakeholders
- Coordinate and ensure standardized set up across all media channels
- Ensure standard of knowledge across all tools and platforms used is consistent across the teams
- Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
- Identify opportunities to implement new tools to create cutting edge solutions
Required Skills & Experience
- 2+ years’ experience with digital operations processes
- Project Management is key
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Ability to investigate, analyse and solve problems as well as clearly communicate results
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Strong attention to detail, well organised and possesses the ability to prioritise multiple tasks under pressure
- Strong Excel proficiency is required
- Knowledge of media tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science) is essential
Desired Skills & Experience
- Excellent project management and time management skills
- Ability to work collaboratively as part of a cross-functional team
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Be a highly motivated team player
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]
Salary Range
$70,000—$80,000 USD