Associate Director

Carnegie Mellon is enjoying the most productive fundraising years in its history, raising more than $950M over the last three years. University Advancement (UA) supports the entire CMU community in building relationships with key constituencies and securing the financial resources the university needs to continue its ascent. As the division grows, we are seeking an Associate Director, Annual Giving and Digital Engagement to join the team. This is an exciting opportunity if you thrive in an interesting and challenging work environment.

The position will report to the Executive Director, Annual Giving, with secondary reporting to the Senior Director, Advancement Communications and Marketing, for digital marketing. The Associate Director, Annual Giving and Digital Engagement will be responsible for leveraging digital platforms and tools to engage, cultivate, solicit, and steward donors and constituents through one-to-one outreach. This position focuses on building and strengthening relationships with a diverse portfolio of Carnegie Mellon donors and constituents, primarily through digital communications, to increase engagement and philanthropic support for the university. This role will manage a portfolio, as well as supervise digital gift officers, with a digital-first mentality of donor engagement, utilizing phone, email, social media, video, videoconferencing and text to engage and solicit donors. In addition, this role will create and implement digital engagement plans and use technology to deliver content through the appropriate channels.

Core responsibilities include:

• Managing a portfolio of up to 1,000 constituents through personalized, one-to-one, digital outreach (email, text, phone, video and social media), meeting daily, monthly and quarterly goals including contacts made, virtual meetings, solicitations, dollars raised, and handoffs to other teams.

• Working closely with the digital marketing team to develop and implement innovative digital strategies and mixed digital media campaigns to engage potential donors, including email campaigns, social media outreach, virtual events, and personalized digital communications.

• Utilizing Carnegie Mellon’s Customer Relationship Management (CRM) system (Salesforce) and supporting systems to manage information, track interactions, and update records.

• Analyzing digital engagement data and utilize social media listening tools to drive strategy and improve outreach efforts.

• Partnering with diverse Carnegie Mellon teams – for example, Advancement Information Services and Constituent Development– to identify and qualify new constituents through digital research and data analysis, maintaining regular, meaningful contact with a portfolio of donors to foster long-term philanthropic relationships.

• Crafting and review compelling digital fundraising appeals and campaigns that would appeal to a specific constituency through one-to-one outreach, in collaboration with Advancement Communications and Marketing; partnering with leadership to tailor personalized digital outreach to constituents.

• Utilizing digital tools to track and report on engagement and fundraising outcomes, ensuring timely and personalized stewardship of donors, acknowledging gifts and providing updates on the impact of their contributions.

• Keeping current on University Advancement engagement and philanthropic opportunities, faculty, research and student initiatives to inform conversations and solicitations; networking with faculty, deans, advancement staff, and college liaisons when necessary.

• Other duties as assigned.

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• The ability to interact effectively within the University Advancement division, including college development teams, as well as with other members of the campus community and external constituents.

• The ability to effectively coach and mentor direct reports.

• The ability to multi-task, prioritize work for self and staff, and be highly organized.

• Proficiency in MS Word, Excel and PowerPoint. Previous CRM experience is preferred; Previous use of Google Analytics preferred.

• The ability to function in a team environment.

• The ability to handle confidential donor information and make good decisions regarding use of such information.

• Strong communication skills with an ability to effectively communicate with constituents/donors and colleagues in an appropriate manner in written, oral and personal communication.

Qualifications:

• Bachelor's degree required.

• 3-5 years of experience, preferably within a university/non-profit setting; One year of managerial experience is preferred.

• Experience with digital fundraising campaigns, including email marketing, social media outreach, Google Analytics or online giving platforms.

• Knowledge of best practices in fundraising and key concepts like acquisition, retention, reacquisition, upgrade, preferred.

• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements:

• Successful completion of a pre-employment background check

Additional Information:

• Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity.  Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.

• The position will require occasional night/weekend meetings to align with donor's availability.

Joining the CMU team opens the door to an array of exceptional benefits.

Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insuranceas well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance. 

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

For a comprehensive overview of the benefits available, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location

Pittsburgh, PA

Job Function

Annual Giving

Position Type

Staff – Regular

Full Time/Part time

Full time

Pay Basis

Salary

More Information: