Full-Time

Marketing Manager

Posted on 1/30/2025

Latitude Inc

Latitude Inc

11-50 employees

Consulting
Government & Public Sector
Healthcare

Compensation Overview

$80k - $95kAnnually

Mid

North Bethesda, MD, USA

This position allows for 2 days per week remote / work from home.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Lead Generation
Marketing
Data Analysis

You match the following Latitude Inc's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Minimum of 2 years of marketing experience, with at least 2 years of experience managing trade shows and events, preferably in the vitamin, supplement, or health and wellness industry.
  • In-depth knowledge of the vitamin and supplement manufacturing industry, including trends, regulations, and competitive landscape. Familiarity with product positioning and market segmentation within this sector is a plus.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Strong project management skills with the ability to handle multiple events and deadlines simultaneously. Proven track record of successfully organizing and executing trade shows and marketing campaigns.
  • Excellent written and verbal communication skills, with the ability to effectively interact with stakeholders, customers, and team members. Strong presentation skills are also essential.
  • Ability to think creatively to design impactful trade show booths, marketing materials, and strategies that capture attention and drive engagement.
  • Strong analytical skills to assess trade show effectiveness, track metrics, and report on ROI. Ability to use data to improve strategies and decision-making.
Responsibilities
  • Plan, coordinate, and manage all aspects of the company’s participation in national and international trade shows, conferences, and industry events. This includes booth design, logistics, staffing, promotional materials, and post-event follow-up.
  • Develop and implement comprehensive event marketing strategies that align with company goals, target audience, and brand positioning. Drive lead generation and customer engagement through trade show and event participation.
  • Ensure the company’s brand identity and messaging are consistently represented across all trade shows, conferences, and marketing materials. Work closely with creative teams to develop engaging content and booth displays that resonate with the audience.
  • Manage pre-event outreach and post-event lead follow-up. Build relationships with industry professionals, influencers, and potential clients at trade shows and events to expand the company’s network and increase business opportunities.
  • Develop and manage trade show and event budgets, ensuring all activities are executed within financial guidelines while maximizing ROI. Track and report on event performance metrics, including lead generation, attendance, and overall brand exposure.
  • Work closely with sales, product development, and customer service teams to ensure seamless communication and alignment on trade show objectives, product offerings, and customer engagement.
  • Stay informed about industry trends, competitor activities, and new marketing techniques. Use this knowledge to make recommendations for event participation and marketing initiatives to maintain the company’s competitive edge.
  • Collaborate with design and content teams to create and distribute promotional materials such as brochures, product samples, and giveaways that align with trade show objectives and company branding.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Hanover, Maryland

Founded

null

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for remote collaboration tools boosts Latitude Inc's geospatial data services.
  • Growing interest in AI-driven analytics enhances Latitude Inc's personalized customer solutions.
  • 5G expansion creates new opportunities for Latitude Inc's IoT and smart device integrations.

What critics are saying

  • Emerging startups like Orbital Insight increase competition in geospatial analytics.
  • Open-source platforms like OpenStreetMap threaten Latitude Inc's market share.
  • Stricter data privacy regulations could impact Latitude Inc's satellite imagery operations.

What makes Latitude Inc unique

  • Latitude Inc specializes in geospatial analytics with a focus on satellite imagery.
  • The company offers proprietary data processing algorithms for enhanced geospatial insights.
  • Latitude Inc provides tailored solutions for industries like agriculture, urban planning, and defense.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Remote Work Options

Professional Development Budget

INACTIVE