Full-Time
Director – Strategy
Influencer Marketing
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
Compensation Overview
$140k - $160k/yr
Canada
In Person
 Business & Strategy (1) |
|---|
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- 8+ years of experience at an agency working within the social, creative, business development, and/or strategy spaces
- 4+ years of experience managing a team of 3 or more direct reports
- Extensive experience in all areas of marketing, specifically social, content, and influencer marketing
- A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies
- Entrepreneurial spirit and a passion for innovation
- A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns
- Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
- Excellent communication, presentation, and interpersonal skills
- Ability to lead cross-functional teams and work collaboratively in a fast-paced environment
- Bachelor's degree in marketing, communications, or a related field
- Experience working directly with brands and at agencies
- Lead and mentor a high-performing team by providing clear direction, managing daily deliverables, ensuring accountability, conducting performance reviews, and creating individualized career growth and development plans for team members
- Lead and direct proposal development processes, ensuring seamless project management and delivering exceptional client outcomes
- Design and implement training programs to equip team members with cutting-edge skills and adapt to evolving industry trends
- Develop strategic resource planning frameworks to optimize team capacity, balance workloads, and maintain high-quality deliverables
- Collaborate with leadership to define and execute the department's vision, aligning team goals with organizational objectives
- Architect integrated marketing strategies that leverage multi-channel approaches to achieve measurable client success and business growth
- Provide strategic advisory to clients and internal stakeholders, translating complex challenges into actionable, innovative solutions
- Partner cross-functionally with internal teams to ensure consistent alignment with client objectives and brand strategies
- Lead the development of frameworks and processes to streamline strategic collaboration across departments and enhance efficiency
- Identify and capitalize on business opportunities through a deep understanding of market trends, client needs, and competitive landscapes
- Drive the creation of compelling pitch materials that articulate strategic visions and showcase the value of proposed campaigns
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
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Simplify's Take
What believers are saying
- Enterprise clients like Coca-Cola, Meta, and Uber support account expansion.[5]
- Over 900 creators enable scalable creator-led and brand-owned campaign production.[4]
- Mobile app and gaming campaigns create repeatable vertical playbooks with high LTV clients.[3]
What critics are saying
- TikTok policy changes can reduce reach, campaign ROI, and creator monetization.[3]
- Meta algorithm shifts can weaken attribution and compress margins on performance services.[6]
- In-house creator teams and software rivals like CreatorIQ squeeze agency fees and commissions.[3]
What makes Viral Nation unique
- Largest global creator roster supports end-to-end influencer and social services.[5]
- Proprietary AI measurement framework, Culture Quotient, replaces impressions with business outcomes.[1]
- Brand safety and fit tooling is bundled with campaign execution on Google Cloud.[7]
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -5%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.