Full-Time

Director – Integrated Planning & Strategy

Retail, Growth Marketing Team

Posted on 10/15/2024

DEPT

DEPT

1,001-5,000 employees

Digital agency for marketing and technology

Consumer Software
Social Impact

Senior, Expert

Austin, TX, USA + 1 more

More locations: Atlanta, GA, USA

Must be located within 50 miles of Atlanta, GA or Austin, TX.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 8+ years of hands-on and leadership experience in cross-channel media strategy, planning & activation inclusive of all digital channels with understanding of Programmatic, Search/Shopping, Retail media and Social; knowledge and experience in traditional channels is preferred but not mandatory
  • 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
  • 4+ years experience working on Retail brands and having crafted media strategy and planning on both US and international retailers including Amazon, Best Buy, Walmart, and Target.
  • Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
  • A balanced mix of robust B2B and B2C experience
  • Understanding of brand and performance media and the synergy across the two
  • Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Curious and creative, while rigorous and analytical.
  • Able to understand clients visible and invisible needs
  • Strong collaboration, client relationship, and leadership skills
  • Experience navigating cross-functional teams and dynamics
  • Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • Flexibility to travel for work meetings and events
Responsibilities
  • Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
  • Champion the work by having a deep understanding of our clients’ businesses and what makes them tick.
  • Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
  • Actively contribute to our communications planning practice, while steering media strategy and planning practices.
  • Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship.
  • Experience leading full-funnel, connected media and data driven strategies
  • Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
  • Understand first-party data to elevate strategic opportunities
  • Continually monitor current marketing trends, new technology solutions, and competitors
  • Experience using insights from data to tell a story
  • Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
  • Participate in new business development and other growth opportunities.

Dept is a global digital agency that focuses on enhancing businesses' digital presence by combining creativity, technology, and data. They offer a variety of services, including customer experience design, technology engineering, performance marketing, and brand campaigns. Their work includes creating responsive websites and immersive virtual experiences, such as transforming events into 3D virtual worlds and launching unique virtual apparel. What sets Dept apart from competitors is their tailored approach to digital solutions, which helps drive business growth and fosters strong client relationships. Their goal is to deliver high-quality digital products and services while maintaining a commitment to sustainability, as evidenced by their climate-neutral certification. With a diverse clientele that includes major brands and startups, Dept aims to expand its global reach and continue to be recognized for its innovative projects.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dept's AI practice aims to drive 10% of revenue by 2025, enhancing growth.
  • Their global expansion, including acquisitions, strengthens their market presence.
  • Partnerships with events like SXSW Sydney increase brand visibility and opportunities.

What critics are saying

  • Rapid expansion may lead to integration challenges and cultural clashes.
  • AI revenue goals could face hurdles due to evolving technology and regulations.
  • Web3 involvement exposes Dept to volatility and regulatory uncertainties.

What makes DEPT unique

  • Dept excels in blending creativity, technology, and data for digital solutions.
  • Their climate-neutral certification appeals to environmentally conscious clients.
  • Dept's expertise in immersive virtual experiences sets them apart in the digital agency space.

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