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Product Marketing Manager
Posted on 3/1/2023
INACTIVE
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Market Research
Sales
Requirements
  • 5+ years of proven experience as a B2B marketer, preferably in Healthcare
  • You have the ability to distill complex information into understandable, actionable, persuasive assets
  • You have an eye for detail to successfully manage moving pieces across a number of cross-functional projects with a sense of urgency
  • You are customer-centric with experience in generating qualitative and quantitative insights and using those insights to inform your marketing strategies
  • You're a natural storyteller with a track record of crafting compelling messaging across different audience segments
  • You thrive in a fast-paced, rapidly changing environment where launches happen often - not once or twice a year
  • You're a self-starter and reliable team player with the ability to deliver quality projects on time
Responsibilities
  • Drive complex cross-functional go-to-market launches for enterprise offerings: Develop positioning, create collateral, and execute campaigns to hit launch goals (build awareness, adoption, etc.)
  • Engage in timely ongoing market research to understand the competitive landscape, and be a resource for competitive insights to support Sales, Client Success, and Marketing teams
  • Develop sales enablement collateral and content that communicates the value of our products and differentiates it in the market, including: presentations, FAQs, flyers, workshops, videos, online content, competitive battlecards or trainings, etc
  • Own distribution of roadmap updates to the whole company on a regular cadence
  • Partner cross-functionally with demand gen, customer marketing, growth, PR, and brand teams to develop and launch marketing campaigns to generate awareness and demand
  • Be a liaison to support the Voice of Customer initiative to continuously surface insights from our customers and users to our Product and Care teams
Desired Qualifications
  • Experience in the healthcare, HR, or employer benefits space is a plus
Modern Health

501-1,000 employees

Company Overview
Modern Health is a mental well-being platform for innovative companies that want to reduce burnout and prevent turnover.
Benefits
  • Health and Wellness - Our benefits are designed to keep you safe and healthy. We’ve got you 100% covered for health, dental and vision insurance.
  • Professional Development - Make a meaningful difference at a rapidly growing start-up. We also offer every employee an annual professional development stipend, LinkedIn Learning subscription, and WFH stipend.
  • Family Matters - We celebrate all paths to parenthood by offering the fertility benefit Carrot, 16 weeks parental leave, and a child care stipend. We also offer access to Outschool which provides over 100,000 (and counting!) live, online activities for learners ages 3-18.
  • Giving Back - We encourage team members to donate their skills and time in their communities, and we match donations to causes several times a year.
  • Flexible Paid Time Off - Time off is important for rejuvenation and bringing your full self to work. No matter what life throws your way, we want you to have space to do so - guilt free.
  • Long-Term Planning - All full-time employees are eligible to contribute to a 401(k) plan. We are also proud to offer financial advising services through Origin.
Company Core Values
  • People first
  • Bias towards action
  • Embrace the journey
  • Ownership mentality