Full-Time
VP – Search Engine Optimization
SEO
Confirmed live in the last 24 hours
Citigroup
10,001+ employees
Global financial services and banking solutions
Compensation Overview
$114.7k - $172.1kAnnually
Senior
New York, NY, USA + 2 more
More locations: Jacksonville, FL, USA | Wilmington, DE, USA
Primary location is Wilmington, Delaware.
- 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.
- Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
- Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
- Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
- Understanding of search engines, spiders, and ranking criteria.
- Excellent PowerPoint and presentation skills.
- Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
- Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.
- Comfortable working in a small, lean team that requires active participation and high productivity.
- Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
- Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.
- Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
- Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.
- Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.
- Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
- Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
- Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
- Build SEO reports and dashboards that will be shared across the organization.
- Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
- Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
- Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.
- Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
- Provide thought leadership as it relates to the growth of SEO at Citi.
- Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives.
Citigroup provides a variety of financial services to a wide range of clients, including individuals, businesses, and governments. Its offerings include consumer banking, credit services, corporate and investment banking, securities brokerage, and wealth management. The company operates in over 160 countries, allowing it to facilitate cross-border transactions and serve a diverse clientele. Citigroup's products work by leveraging its extensive global network and technology to provide efficient banking solutions, generating revenue through interest on loans, service fees, trading, and investment management. What sets Citigroup apart from its competitors is its strong focus on sustainability and social responsibility, demonstrated through its investments in environmental, social, and governance initiatives. The company's goal is to create a positive financial and social impact while ensuring growth and profitability.
Company Stage
N/A
Total Funding
$59.8M
Headquarters
New York City, New York
Founded
N/A
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -9%
Simplify's Take
What believers are saying
- Citi's involvement in significant financial deals, such as the $41 million debt facility with Buyerlink, showcases its strong market presence and financial influence.
- The company's focus on ESG initiatives aligns with growing global trends towards sustainability, potentially attracting more clients and investors.
- Citi's technological innovations enhance its service delivery, offering employees opportunities to work with cutting-edge financial technologies.
What critics are saying
- Operating in a highly competitive financial services market, Citi faces constant pressure to innovate and maintain its market share.
- Global economic fluctuations and regulatory changes can impact Citi's operations and profitability, posing challenges for employees.
What makes Citigroup unique
- Citi's extensive global network across 160 countries provides unparalleled access to cross-border financial services, setting it apart from regional competitors.
- The company's commitment to ESG initiatives and technological innovation positions it as a forward-thinking leader in the financial services industry.
- Citi's diverse range of services, from consumer banking to investment banking and wealth management, allows it to cater to a wide array of clients, unlike more specialized financial institutions.
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