Full-Time

Retention CRM Specialist

Peloton

Peloton

1,001-5,000 employees

Interactive fitness platform with on-demand classes

Consumer Software

Senior

London, UK

Required Skills
Communications
Salesforce
Marketing
HTML/CSS
Requirements
  • Experience in an email marketing role
  • Experience using email and marketing automation platforms like Braze, SimonData, Salesforce, or Marketo & demonstrated experience planning and executing email marketing campaigns
  • Analytical and process-oriented mindset with unparalleled attention to detail
  • Comfort operating independently in a fast-paced environment; must be adaptable and willing to tackle additional responsibilities as vital
Responsibilities
  • Working closely with US Member Experience & Int'l Brand, own and lead the batch, brand, apparel & retention email marketing calendar for UK, DE, & AU
  • Build and execute targeted campaigns that drive results !
  • Execute and analyse A/B test plans to improve engagement performance and reduce churn
  • Support on launching new automations!
  • Collaborate with cross-functional teams to develop the content strategy and personalisation across email and app marketing campaigns
  • Develop creative briefs and work with designers and copywriters to build compelling creative that drives results
  • Support in transactional campaign updates
  • Support in survey sends for the consumer insights team
  • Support the CRM Retention Marketing lead in ad hoc programs and key season support
  • Work with wider team to measure each experiment, document and socialise findings, and develop next steps
  • Effective communication with peers and senior leaders
Desired Qualifications
  • Solid understanding of basic HTML within the email marketing channel is a plus

Peloton Interactive is a global leader in the connected fitness industry, offering a comprehensive fitness ecosystem that combines top-tier equipment, software, and content to make fitness accessible and effective for everyone. The company's culture is centered around fostering social connections and motivation among its 6.7 million members, with a vast library of live and on-demand studio classes available across multiple platforms and devices. Peloton's competitive advantage lies in its unique blend of fitness, technology, and media, offering a variety of membership and payment options, and extending its reach to corporate wellness and commercial sectors.

Company Stage

IPO

Total Funding

$1.9B

Headquarters

New York, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-5%

2 year growth

-25%

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

INACTIVE