Full-Time

Head of Marketing

Confirmed live in the last 24 hours

FalconX

FalconX

201-500 employees

Institutional crypto trading platform for financial institutions

Crypto & Web3
Financial Services

Compensation Overview

$192k - $252kAnnually

+ Performance Linked Bonus + Equity

Senior

New York, NY, USA

Hybrid role requiring in-office presence in New York City three days a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Blockchain
Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
  • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
  • Excellent leadership skills with the ability to inspire and manage high-performing teams
  • Data-driven mindset with experience in marketing analytics and performance measurement
  • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
  • Strong network within the finance and crypto communities
Responsibilities
  • Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
  • Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
  • Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
  • Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans.
  • Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
  • Manage relationships with external agencies and partners to maximize marketing impact and efficiency
  • Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
  • Manage the marketing budget, ensuring optimal allocation of resources
  • Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements

FalconX operates an institutional crypto trading platform that focuses on the needs of financial institutions dealing with digital assets like Bitcoin and Ethereum. The platform simplifies the trading process by providing clear price discovery and efficient trade execution, allowing institutions to buy and sell cryptocurrencies without concerns about price discrepancies or hidden fees. Trusted by major financial institutions, FalconX tailors its services to hedge funds, asset managers, and proprietary trading firms, ensuring their specific requirements are met. The company offers a range of services including trade execution, credit, treasury management, market making, and prime services, generating revenue through these specialized offerings. FalconX aims to provide a reliable and efficient trading experience for institutional clients in the rapidly evolving crypto market.

Company Stage

Series D

Total Funding

$415.4M

Headquarters

San Mateo, California

Founded

2018

Growth & Insights
Headcount

6 month growth

12%

1 year growth

38%

2 year growth

55%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for crypto options trading boosts FalconX's growth potential.
  • The new FX desk in London attracts more institutional clients to FalconX.
  • Auto-liquidation service for APAC miners improves capital efficiency and market reach.

What critics are saying

  • Regulatory scrutiny may increase compliance costs for FalconX.
  • Currency market volatility poses risks to FalconX's new FX desk.
  • Operational challenges may arise from regional regulatory differences in APAC.

What makes FalconX unique

  • FalconX offers seamless price discovery and trade execution for institutional clients.
  • The platform eliminates slippage and hidden fees, enhancing trading efficiency.
  • FalconX is the first custodian supporting the Avail token, showcasing its innovative edge.

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