Senior People Communications & Engagement Strategist

An overview of this role

As a Senior People Communications & Engagement Strategist, you’ll help GitLab team members feel informed, connected, and engaged in a fully remote, global environment. You’ll partner closely with the Senior Manager, People Communications & Engagement to lead internal campaigns and shape how team members experience our programs, culture, and strategy. You’ll own key aspects of our new internal communications hub (powered by Simpplr), from governance and user adoption to content strategy and community-building, turning it into a trusted destination for news, stories, and resources. You’ll create and iterate multi-channel content and e-newsletters, support change and engagement initiatives, and use analytics to improve how we communicate and how team members connect with each other and with GitLab.

Some examples of our projects:

• Championing the rollout and adoption of our new internal communications hub, including enablement for site owners and content managers
• Designing engagement campaigns and internal stories that highlight company milestones, culture initiatives, and team member impact across the GitLab team

What you’ll do

• Lead the day-to-day management, optimization, and adoption of our internal communication hub (powered by Simpplr), including governance frameworks, best practices, and enablement resources for site owners and content managers
• Develop clear, engaging internal content across formats (announcements, spotlights, thought leadership, e-newsletters, video, presentations) that supports People programs, company-wide initiatives, and culture building
• Drive multi-channel engagement campaigns across the internal communication hub, email, and Slack that inform GitLab team members, build connection, and support change management
• Collaborate closely with the Senior Manager, People Communications & Engagement, People Business Partners, and functional leaders to plan and execute communication strategies that align messages across teams and divisions
• Design and activate internal programming, events, and initiatives that build community, highlight team member stories, and celebrate company achievements
• Analyze platform, campaign, and content performance data to surface insights and make recommendations that improve communication reach, relevance, and engagement
• Educate, support, and empower internal stakeholders and leaders to use the internal communications hub effectively for announcements, initiatives, events, and resource sharing
• Maintain consistent voice, tone, and messaging across internal channels while managing multiple projects, timelines, and stakeholders in an all-remote, asynchronous environment

What you’ll bring

• Background in internal communications, employee engagement, corporate communications, or related fields such as human resources, marketing, program management, or community management
• Experience using intranets and employee engagement platforms (Simpplr or similar), including basic configuration, governance, and analytics
• Experience developing and executing integrated content and engagement campaigns across channels like internal communication platforms, intranet, Slack, email/e-newsletters, video, and presentations
• Ability to analyze communication and platform metrics to assess performance and optimize content, campaigns, and e-newsletters
• Skill in planning and managing projects, coordinating with multiple stakeholders, and meeting deadlines in a structured, organized way
• Proven experience helping to shape and implement internal communication strategies and initiatives that support people programs and company-wide priorities
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences, leaders, and communication channels
• Ability to work independently and collaboratively in a distributed team, with openness to learning new tools and applying transferable skills from related disciplines

About the team

The People Communications & Engagement team sits within the People function and focuses on informing and connecting GitLab team members through clear, transparent, and engaging communication. The team partners with People leaders and cross-functional stakeholders to plan and deliver internal campaigns, company-wide announcements, team member spotlights, events, and engagement initiatives across channels, including our new internal communications hub (powered by Simpplr). Working as a small, distributed team, we collaborate asynchronously across time zones, share work in the handbook, and iterate based on feedback and data to continuously improve the team member experience. Current priorities include driving successful adoption of our internal communications hub, strengthening governance and best practices for content owners, and building programs that foster a stronger sense of community and connection at GitLab.