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Director of Strategic Accounts Marketing
Posted on 7/12/2022
INACTIVE
Locations
Newark, NJ, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Salesforce
Social Media
Requirements
  • Deep understanding of marketing metrics and strong analytical capabilities required to interpret program success
  • Experience developing and executing highly creative multi-channel demand generation and ABM campaigns including social, webinars, email, paid digital, direct mail, events, partner marketing etc
  • Exceptional project and budget management skills with superb attention to detail
  • Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally
  • Strong people and project management, negotiation and decision-making skills and the ability to perform effectively in a fast-paced and high-energy environment
  • Proficient in modern demand generation channels and when to deploy each type of tactic for maximum ROI
  • Hands-on experience with modern marketing platforms and tools such as Demandbase, Salesforce, paid media etc
  • Detail oriented with proven project management and process improvement capabilities
  • Experience fostering strong business relationships with Enterprise and/or Global Account sales teams
  • Bachelor's Degree in Marketing, Business, Communications, or relevant field of study
Responsibilities
  • Leads AMER data-driven practice and playbook with the goal of building and accelerating pipeline for high-value strategic accounts including (15) North Global accounts in the Americas
  • Develop and deliver innovative marketing strategies and programs across high-value strategic accounts that takes an account-first approach to driving demand using various techniques and tools including account plans, insights, digital, events, and social media
  • Curate on-brand content necessary to support account-based programs that align with the customer journey, including working with internal and external resources to develop and update existing content with messaging and personas for the target audience
  • Leverage data-driven insights (and tools) to get ahead of market trends and establish Nutanix as a trusted advisor to strategic accounts
  • Lead agency relationships to execute account strategies and tactics
  • Build relationships with strategic key account leaders in Sales and Marketing
  • Partner with Internal Nutanix teams, such as - Field Marketing, Digital, Customer Success, Product & Solution Marketing, Inside Sales, Sales, Programs, Campaigns, GSI, OEM and Channel Partners to surround, drive influence, engagement, and penetration into the strategic accounts
  • Guides Enterprise Field Marketing Managers on best practice and usage of modern marketing tools and methodologies, such as, Demandbase, XiQ, Domo, Intent, etc
  • Works closely with Financial Services Industry Solutions Marketing Mgr. on creating and implementing a marketing strategy for the top Financial Services Global Accounts in Americas
  • Develop, monitor, analyze and report on KPIs and impact of the marketing plan for strategic accounts to identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques and processes
  • Prepare promotional and strategic presentations/updates for the executive team
  • Own and manage the strategic account marketing budget, being vigilant in tracking and effective in spend
Desired Qualifications
  • 8+ years in marketing, with measurable experience across a variety of disciplines: B2B, field, account-based, alliance, digital, event/industry marketing. Experience preferably with enterprise and global account audiences. An understanding of cloud and virtualization technologies is a plus
Nutanix

5,001-10,000 employees

Virtualized datacenter
Company Overview
Nutanix’s mission is to simplify IT infrastructure management. The company is building a software platform to help organizations manage hybrid multicloud environments.
Benefits
  • Competitive compensation and equity
  • Robust medical, dental, and vision coverage
  • Paid volunteer time off and donation matching
  • Speed coaching and professional development
  • Wellness perks and flexible time off to recharge
Company Values
  • Be valued - Our team spans different cultures and experiences. We care for our people and value what makes us each unique.
  • Make your mark - Our market is large and expanding. Grow your career and make an impact as we work toward our big goals.
  • Pioneer change - We embrace change, push boundaries, and give back. We drive positive change for our customers, community, and world.