Business Development Representative

Major Responsibilities:

• Drive interest in Lightcast products by engaging prospective customers through cold calling, emailing, and other outreach channels.
• Follow up on inbound marketing leads, guiding them through the sales funnel and scheduling discovery calls with Account Executives.
• Build relationships with prospects to uncover pain points, qualify their interest, and ensure a smooth handoff to the sales team.
• Provide actionable feedback to enhance the effectiveness and efficiency of the BDR function and overall sales process.
• Track and report on key metrics, successes, and insights from daily outbound activities.
• Collaborate across teams to gather and share best practices for messaging and outreach.

Education and Experience:

• 0–1 years of professional experience in sales, marketing, business development, or a related field.
• Familiarity with tools such as Salesforce, HubSpot, ZoomInfo, Apollo, and other CRM or prospecting platforms is a strong plus.
• Exceptional communication, interpersonal, and organizational skills, with proven ability to write, speak, and listen effectively.
• Willingness to take initiative and contribute to the ongoing development and optimization of the BDR function.
• A self-starter with the ability to thrive in a fast-paced, hyper-growth environment.
• Demonstrated ability to learn quickly, adapt to new challenges, and embrace a continuous improvement mindset.
• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred but not required.