Full-Time
Student Marketeer
University of South Florida
Posted on 5/31/2026
Red Bull
10,001+ employees
Manufactures and markets energy drinks
Compensation Overview
$17.75/hr
Tampa, FL, USA
In Person
 Sales & Account Management (1) |
|---|
- Must be at least 18 years of age
- Must have a valid US driver’s license
- University or college enrollment required
- Must be fluent in English, additional languages an advantage
- Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots
- Connected with a diverse range of influential groups and individuals on campus
- Affinity for project management, working 'behind the scenes’, and winning sales
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini
- Be a Brand & Product Ambassador by living and promoting the brand personality and company values; build and execute a tailored campus plan to engage students and bring the brand to life at the university; create a strong network on and around the campus and maintain relationships with key local individuals
- Identify local collegiate content creators in relevant Red Bull scenes and collaborate with the Field Marketing Supervisor to incorporate them into the World of Red Bull
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at appropriate locations; address consumer questions and concerns
- Work at Red Bull events, collegiate activations, and supported events to ensure an unforgettable brand experience for consumers
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations
- Increase brand engagement on social media handles through authentic content
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus and in the region
- Collaborate with sales to open new distribution points for Red Bull within university campuses and beyond
- Leverage assets from the World of Red Bull to stay top of mind in sales accounts
- Ensure perfect execution of defined store standards
- Deliver executional excellence and attention to detail in all areas of the role
- Share ideas and collaborate with team through regular face-to-face and online interaction
- Plan and report activities in the dedicated online platform in a timely and accurate manner
- Contribute to business development by providing local insights, trends and opportunities
- Additional languages (beyond English)
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
Simplify's Take
What believers are saying
- 178-country distribution gives new activations immediate global scaling potential.
- Padel, cricket, and cinema formats create repeatable fan-engagement distribution channels.
- McDonald's adding Red Bull expands foodservice reach and trial among mainstream consumers.
What critics are saying
- Monster Beverage still competes directly for energy-drink shelf space and volume.
- McDonald's menu integration commoditizes Red Bull and weakens standalone brand pricing power.
- Red Bull Racing's brand equity depends on winning, making Formula 1 performance critical.
What makes Red Bull unique
- Red Bull built the energy drink category after launching in Austria in 1987.
- Its private ownership enables long-term brand building without public-market pressure.
- The company pairs products with high-attention sports, gaming, and media activations.
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Benefits
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Company News
Red Bull launches its first padel video game: all the details. After meticulous work, the first video game dedicated to its sport will be available starting May 27. The well-known Austrian brand wanted to create a product as close to reality as possible, following the illustrious examples of football, basketball, and tennis. Padel is growing in all its facets, and as time goes by, more and more pieces are being added to the puzzle. The latest news concerns the imminent release of ' Red Bull Padel: Court Legends ', the first-ever video game dedicated to Premier Padel. The release date is Wednesday, May 27th, and this is great news not only for fans of the game but also for all those who love its sport. It's important to remember that sports like soccer, basketball, and tennis have seen their popularity grow exponentially thanks in part to the contribution of video games (think, for example, of FIFA and PES for soccer, NBA Live and NBA 2K for basketball, and Top Spin for tennis). Sports such as football, basketball and tennis have seen their popularity increase exponentially thanks also to the contribution of video games. As everyone knows, Red Bull has decided to invest significantly in padel starting in February 2024 and has no intention of stopping. The well-known Austrian brand is currently the main partner of the professional circuit, along with Qatar Airways, having signed a sponsorship agreement valid until the end of 2027. The idea of creating a padel video game is quite brilliant, and it took some time to bring this project to fruition, thanks to the desire to create a product as true to reality as possible. Every aspect has been carefully considered, down to the smallest detail, and players will have the chance to fully enjoy this new experience, which will extend beyond the playing field. It will be possible to independently manage your own club, signing contracts with various players and training their skills to make them more competitive. All aspects have been taken care of down to the smallest detail and players will have the chance to fully enjoy this new experience, which will extend beyond the playing field. The schedule is organized along the lines of Premier Padel, with the current tournament venues serving as a starting point to give the video game a distinct identity. There will be Major tournaments, in addition to the classic P1 and P2 tournaments Padel Corporation is used to watching on TV. The game can be downloaded for free and will be available on both iOS and Android starting next Wednesday. Red Bull Padel: Court Legends isn't the only padel-themed video game coming out this year. Another equally exciting project is currently in development: Padel Rivals, developed by Spanish company Krokanti Games. This video game will be available on both PC and consoles starting in the second half of 2026. These are all signs that demonstrate a growing interest in its sport, which is poised to make its definitive entrance into the mainstream. You might also be interested in:
Val Morgan Cinema unveils new 'Glasses Free 3D' advertising solution, with Red Bull as the launch partner. May 21, 2026 Sydney, Australia - Val Morgan Cinema has announced the launch of Glasses Free 3D, a new premium cinema advertising solution designed to deliver high-impact brand experiences within the pre-show of the biggest blockbusters and cultural moments. The new format allows brands to create immersive, three-dimensional creative that appears to extend beyond the cinema screen, without audiences needing to wear 3D glasses. Glasses Free 3D works from every seat, on every screen, and across any movie. Red Bull has come on board as the official launch partner of Glasses Free 3D, developing a special 3D creative to launch alongside the highly anticipated The Mandalorian and Grogu, releasing in cinemas today. Paul MacGregor, Director of Strategy and Marketing at Val Morgan Cinema, said, "Glasses Free 3D brings bold, eye-catching depth to cinema advertising for the first time in Australia, giving brands the ability to create truly unmissable moments on the big screen. "In an environment already built for attention, this format takes cinematic storytelling even further. The beauty of Glasses Free 3D is that it works perfectly from every seat, on every screen, and across any movie, driving maximum scale and impact right before the biggest cultural moments." "The flexibility of the format also means brands can develop bespoke 3D creative from the ground up or adapt existing TVC creative, and our Studio production team are always on hand to creatively consult or build the 3D creative on behalf of the advertiser," he added. Brianna Shields, Senior Activations Executive, Havas Media Australia, said, "Pushing boundaries and creating unexpected brand experiences has always been central to Red Bull, so partnering with Val Morgan Cinema on the launch of Glasses Free 3D felt like a natural fit. At Havas, our approach is to be deliberately different - finding new ways to connect brands with audiences in moments that truly land - and this format gave us the opportunity to bring Red Bull to life in a way that's genuinely immersive and visually impactful. It's exactly the kind of innovation that makes this partnership so powerful." Find out more about Glasses Free 3D: www.valmorgan.com.au/glasses-free-3d
Ferrari recruits former Red Bull veteran Guillaume Dezoteux as head of performance operation Ferrari continues technical reshuffle with key Red Bull signing. Ferrari has strengthened its technical structure with the arrival of Guillaume Dezoteux, who joins Maranello as the new Head of Performance Operations. The move comes after 18 years within the Red Bull organisation, marking a significant addition to Ferrari's ongoing technical reshaping project. Rise of F1 in US Means All of Motorsports is Growing Says NASCAR Hall of Farmer Jeff Gordon Three months ago, Guillaume Dezoteux posted a brief but meaningful message on LinkedIn announcing his final day with the Red Bull family, closing a long chapter inside the Austrian motorsport giant. Who is Guillaume Dezoteux? The French mechanical engineer, educated at ESTACA, has built a steady and progressive career in Formula 1, taking on increasingly important technical roles throughout the years. His first major step came at Michelin Competition, where he worked as a Tyre Performance Engineer between 2011 and 2013. In May 2013, he made the move into Red Bull's motorsport ecosystem, joining Scuderia Toro Rosso. From his base in Faenza, Guillaume Dezoteux began a rapid internal rise. In 2013 he became Head of Simulation and Tyre, before being promoted to Chief Engineer and Vehicle Performance in 2015. By 2017, he was appointed Head of Vehicle Performance - a position he retained through the team's identity changes, first to Scuderia AlphaTauri and later to the Visa Cash App RB Formula One Team. His tenure within the Red Bull structure officially ended in January 2026 with his departure announcement. After completing a three-month period of gardening leave, the French engineer is now ready for a new challenge at Ferrari. Ferrari continues technical restructuring. For Ferrari, this appointment fits perfectly within the wider technical reorganisation that has been underway in recent months. The Maranello-based team has been actively reshaping its structure to improve performance and efficiency across all departments. Guillaume Dezoteux brings extensive expertise in vehicle performance and simulation - two increasingly critical areas in modern Formula 1 car development. His integration will take place within the organisation led by team principal Frédéric Vasseur, with technical direction overseen by Loïc Serra. His arrival represents another important piece in Ferrari's ongoing reconstruction process, as the team continues to build a stronger and more integrated technical structure in its bid to close the performance gap to its main rivals. With several recent hires and internal changes, Ferrari's engineering department is increasingly taking on a more international and notably French-influenced identity, as the team works to return to consistent front-running competitiveness in Formula 1.
McDonald's has signed a deal to sell Red Bull energy drinks, adding Red Bull Dragonberry Energizer, Dirty Dr. Pepper and Mango Pineapple Refresher to its menu from August, according to confidential documents obtained by The Wall Street Journal. The move comes as McDonald's intensifies competition in the fast food sector, where it holds 49% of the US market. The company recently launched a $3 menu and $4 breakfast to attract cost-conscious customers, with CEO Chris Kempczinski stating the strategy aims to improve "value & affordability scores". Red Bull, which sold 14 billion cans last year generating $14 billion in revenue, competes primarily with Monster and Celsius in the energy drink market. McDonald's recent quarterly results showed comparable sales up 5.7% worldwide, with revenue rising 10% to $7 billion.
Helmut Marko lands new Red Bull role. Helmut Marko lands new Red Bull role Helmut Marko recently retired sam cook digital journalist sports journalist who has been covering motorsport since 2023 friday 10 april 2026 10:02. Former Red Bull F1 legend Helmut Marko has landed a new role within the Red Bull brand. Marko opted to retire from his role as motorsport advisor at the end of 2025, but had held that role since the 2005 season, Red Bull's first in the sport. It means that he has overseen all of Red Bull's grand prix victories and world championship wins to date, while helping develop some of the best racing talent including Max Verstappen, Sebastian Vettel and Daniel Ricciardo.