Full-Time

General Manager Annuities

Posted on 7/8/2025

Flourish

Flourish

201-500 employees

No-code platform for interactive data visuals

Compensation Overview

$176.4k - $231.5k/yr

+ Bonus

New York, NY, USA

Hybrid

Two to three on-site days per week in NYC and Jersey City.

Category
Finance & Banking (1)
Requirements
  • Bachelor’s degree or equivalent practical experience
  • 8+ years of relevant work experience in Wealth Management, InsurTech, FinTech or similar
  • 4+ years of experience managing teams and complex projects
  • Ability to set a strategic vision and drive a team towards delivery
  • Ability to think strategically, navigate ambiguity, problem solve with limited guidance, and work cross-functionally, prioritizing product success and business impact
  • Experience working in highly regulated financial services industries (e.g., Insurance, Wealth Management)
  • Excellent communication skills with demonstrated ability to communicate effectively with internal and external stakeholders
  • Experience building new products, teams, or similar
  • Experience defining, owning, and reporting on business metrics, either individually or through oversight of a team
  • Insurance license or willingness to get licensed within 60 days of hire
  • Must be able to work out of offices in both NYC and Jersey City a total of two to three days per week
Responsibilities
  • Lead and provide strategic vision for the Flourish Annuities business line, working closely with the Flourish Operating Committee (OC) to define key revenue and growth objectives while ensuring your team is set up for success
  • Manage and build a small but growing team across Operations, Sales, and Partnerships, ensuring the team operates as a high performing and highly engaged unit
  • Through your team and in partnership with Flourish’s existing Marketing and Sales organizations, define a go-to-market and potential channel expansion strategy, educate RIA firms on the benefits of annuity products and the value proposition of Flourish Annuities, assist in the development of educational content, collaborate on sales messaging, and support pitches, presentations, and rollouts as needed
  • Provide ultimate oversight of Flourish Insurance Agency, which manages end-client relationships, reviews and approves applications, works directly with carriers on cases, and more, by overseeing the creation and management of scalable business processes that ensure best-in-class service for our customers, create space for innovation and creativity, and meet the highest standards of regulatory compliance
  • Work closely with Flourish’s Product, Engineering, and Legal organizations to clearly align the Flourish Annuities technology roadmap with the strategic and commercial priorities of the business line while satisfying key regulatory and compliance requirements
  • Directly and through your team, strategically develop, negotiate and manage insurance carrier contracts and key partnerships across the industry
  • Identify, track and report key Flourish Annuities metrics and performance indicators to the Flourish OC and across the organization
  • Develop and foster a culture of collaboration, openness, respect, and innovation within the team
  • Develop relationships with our parent company, MassMutual, to foster strategic alignment and open sharing of information and best practices
Desired Qualifications
  • Prior experience as a General Manager or in other leadership roles within a FinTech
  • Knowledge of insurance sales trends and best practices, particularly in the wealth management space
  • Relationships with RIAs or Wealth Managers
  • Experience working closely with technologists and business executives to define strategic roadmaps
  • Experience working in a startup environment
  • Understanding of Insurance, FinTech, WealthTech, InsureTech industries and trends

Flourish is a data visualization platform that lets users create interactive charts, maps, and graphics without coding. It serves reporters, businesses, and educators who want to turn complex data into visual stories. The product is accessed via a web-based SaaS with a drag-and-drop interface and a library of templates, allowing users to build visuals that can be embedded in websites and presentations. The platform uses a freemium model: a public, free tier for visible visualizations and paid plans for private projects, custom branding, and advanced templates. Flourish differentiates itself through ease of use and a wide range of interactive, animated visuals designed for easy embedding and storytelling, appealing to individual creators and large organizations alike. Its goal is to help people communicate data clearly and effectively at scale by enabling accessible, engaging data visualizations across newsrooms, companies, and educational settings.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Saint Paul, Minnesota

Founded

2017

Simplify Jobs

Simplify's Take

What believers are saying

  • Canva acquisition expands reach to 800,000 users worldwide.
  • Sora Finance acquisition targets 900 RIAs managing $1.6 trillion assets.
  • Aspida partnership distributes MYGA annuities via digital platform.

What critics are saying

  • RIA pivot dilutes data visualization focus and execution in fintech.
  • Sora integration fails by early 2026, causing talent exodus.
  • MassMutual subsidiary status triggers regulatory contagion and churn.

What makes Flourish unique

  • Template-based system enables scrollytelling and interactive presentations without coding.
  • SDK allows developers to create custom visualization templates flexibly.
  • Optimized for mobile viewing and embeddable across websites and presentations.

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Benefits

Performance Bonus

Company News

GlobeNewswire
Mar 20th, 2025
Flourish Acquires Sora Finance for RIAs

Flourish announced its acquisition of Sora Finance, creating a comprehensive deposits and lending platform for registered investment advisors (RIAs). This move combines Flourish's cash management with Sora's AI-driven liability optimization, enhancing services for over 900 RIAs managing $1.6 trillion in assets. Sora, which works with 750 advisors, will continue as a standalone business until full integration in early 2026. The acquisition aims to improve client retention and holistic financial services.

GlobeNewswire
Mar 26th, 2024
Flourish / Wealth Management Iq Survey Finds Advisors Vastly Underestimate Clients' Held-Away Cash Holdings

New York, March 26, 2024 (GLOBE NEWSWIRE) -- Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) secure their clients’ financial futures, and Wealth Management IQ (WMIQ), a leader in research services for wealth and asset management communities, today released “Client Cash: Mapping an Unexplored Opportunity,” a survey on advisor perceptions around their clients’ held-away cash and attitudes around cash management needs.Key findings and insights include:Clients’ cash holdings are vastly underestimated: Surveyed advisors believe their average client holds 7% of their net worth in cash, while high net worth individuals actually hold more than 30% of their net worth in cash.Surveyed advisors believe their average client holds 7% of their net worth in cash, while high net worth individuals actually hold more than 30% of their net worth in cash. Advisors are ignoring the cash conversation despite knowing its importance: The critical cash conversation is frequently overlooked, highlighting a significant gap between awareness and action in the advisory field with 95% of advisors acknowledging the importance of addressing clients' cash needs as a professional responsibility but only 5% of advisors consistently inquiring about their clients' cash holdings.The critical cash conversation is frequently overlooked, highlighting a significant gap between awareness and action in the advisory field with 95% of advisors acknowledging the importance of addressing clients' cash needs as a professional responsibility but only 5% of advisors consistently inquiring about their clients' cash holdings. Clients want high yield on their cash: 92% of advisors report that their clients have expressed interest in high-yield savings accounts (HYSAs).92% of advisors report that their clients have expressed interest in high-yield savings accounts (HYSAs). Cash management solutions can help advisors be more competitive: A large majority of advisors (71%) believe that offering an in-house cash management solution for their clients would make them more competitive with other advisory firms as well as more competitive with wirehouses (68%) and robo advisors (62%).“The crucial insight of this survey lies in the significant disparity between the number of advisors recognizing the responsibility to advise on cash and those actually providing solutions or engaging in discussions with clients,” said Max Lane, CEO of Flourish. “70% of surveyed advisors believe their clients would be interested in earning 4% to 5% in an FDIC-insured account. While it may seem irrational for clients to hold substantial sums in cash, the emotional need for liquidity and safety cannot be dismissed

Business Wire
Mar 12th, 2024
Aspida And Flourish Announce Partnership To Distribute Aspida Annuities

DURHAM, N.C.--(BUSINESS WIRE)--Aspida Life Insurance Company (“Aspida”), a life insurance and annuity company, and Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) improve their clients’ financial outcomes, announced their partnership to distribute the Aspida Advisory Multi-Year Guaranteed Annuity (MYGA). Flourish is offering this product through the Flourish Annuities platform, which provides RIAs and their clients with an innovative digital experience that features improved efficiencies and reduced complexities to access annuities. The Aspida Advisory MYGA is a fixed-income solution that provides guaranteed growth free from market risk. It is a single premium deferred fixed multi-year guaranteed annuity, offering durations of two-, three-, five-, and seven-years that enables advisors to address the individual needs of their clients. “We are excited to partner with Flourish and offer our annuities on their new digital platform, which expands access for RIAs,” said Chad Burns, Aspida’s Chief Distribution Officer. “Our Aspida Advisory MYGA supplies a secure, low-risk option to grow tax-deferred money for retirement and allows individuals to choose the timeline they prefer while ensuring direct access to their money when they need it.”

GlobeNewswire
Feb 8th, 2024
Flourish Products Achieve All Star Rankings In Annual Advisor Industry T3 / Inside Information Software Survey Flourish Cash And Flourish Crypto

New York, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Flourish, a platform that provides innovative access to financial products that help registered investment advisors (RIAs) improve their clients’ financial outcomes, today announced that Flourish Cash, its cash management solution, and Flourish Crypto, its cryptocurrency investing offering, were recognized as “Software All Stars” in the 2024 T3 / Inside Information Software Survey.Conducted by industry veterans Joel Bruckstein of Technology Tools for Today (T3) and Bob Veres of Inside Information, the survey combines insights from thousands of advisors and historical data to serve as a comprehensive guide for advisors seeking to optimize technology for client service and office efficiencies. Standout solutions, identified as Software All Stars, are highlighted if they achieve exceptional (at least 8.0) average user ratings and significant market penetration.In the Automated Cash Management category, Flourish Cash secured a rare 9.02 rating, while Flourish Crypto earned 8.57 in the Cryptocurrency/Alts category. The survey also revealed that of the 130 surveyed advisory firms considering a cash management solution, Flourish Cash is their top choice. This is the fifth year in a row Flourish Cash has achieved the highest rating.“We are thrilled to have our products highlighted as Software All Stars and, following a momentous year for Flourish Cash, we are incredibly pleased to see this solution in particular receive the highest category rating, highest market share, and highest growth—all by a significant margin. Flourish’s products are built explicitly for RIAs and it is a high bar to earn praise from financial advisors,” said Max Lane, CEO of Flourish.Flourish has earned numerous industry accolades

Coverager
Jan 17th, 2024
Flourish Announces Flourish Annuities

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