Digital Marketing Manager

Salary Range: 90000 to 110000 (Currency: USD) (Pay period: per-year-salary)

Key Responsibilities:

• Develop and implement digital marketing strategies that align with K12 & provider business objectives. Collaborate with cross-functional teams (sales, web, creative, content, and operations) to ensure seamless digital marketing execution.
• Oversee the planning, creation, and optimization of multi-channel  paid advertising campaigns (LinkedIn, Google Ads, Facebook/Instagram, etc.).
• Define audiences, segments, and channels to optimize paid media performance and increase ROAS.
• Identify and evaluate current and new channels and strategies for paid media campaigns.
• Optimize our presence on 3rd party channels (Software advice, Trustradius etc)
• Ensure all digital advertising content adheres to brand guidelines, resonates with target audiences, and complies with regulatory requirements. 
• Maintain consistency and quality across all digital advertising materials.
• Establish KPIs and performance metrics to evaluate campaign effectiveness, landing page optimization, and pipeline impact.
• Use analytics tools (Google Analytics, Looker/DataStudio, 6Sense, etc.) to monitor, assess, and improve campaign performance.
• Lead efforts in conversion rate optimization (CRO) for landing pages and digital experiences.
• Track digital marketing performance to clearly communicate to marketing and sales leadership, providing recommendations to enhance future campaigns.
• Conduct thorough market research to understand buyer behavior, emerging trends, and competitive landscape.
• Leverage data-driven insights to refine advertising strategies and stay ahead of market shifts.
• Develop and manage the digital marketing budget, ensuring efficient resource allocation for maximum ROI.
• Oversee invoicing, purchase orders, and billing for all ad platforms and associated campaign budgets.
• Manage relationships with external agencies and vendors, ensuring quality deliverables and adherence to timelines.
• Oversee the use of third-party platforms (e.g., G2, Capterra, Technology Advice) to support digital presence and lead generation.
• Maintain a high standard of quality control across all digital marketing materials.

Qualifications:

• 5+ years of experience in digital marketing, with a proven track record in managing advertising campaigns across multiple platforms.
• Expertise in digital advertising platforms (LinkedIn, Google Ads, Facebook/Instagram, etc.), analytics tools (Google Analytics, Looker/DataStudio, 6Sense), and conversion rate optimization (CRO).
• Excellent analytical skills, with a passion for using data to drive decision-making and optimize performance.
• Strong written and verbal communication skills with the ability to present data insights and campaign performance to leadership.
• Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in digital marketing are a plus.
• Experience in edtech

Preferred Qualifications:

• Experience with advertising technology stacks (Drift, Qualified, 6Sense, etc.)
• Familiarity with UX/UI principles for landing page optimization and user experience
• Experience working in a fast-paced, high-growth environment

Get in on all the awesome at Instructure:

• 401k with company match
• HSA program, vision, voluntary life, and AD&D 
• Tuition reimbursement
• Lifestyle Spending Account
• Paid time off, 11 paid holidays, and flexible work schedules 
• Motivosity - employee recognition program