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Full-Time

Growth Associate

Posted on 9/9/2024

Grow Therapy

Grow Therapy

1,001-5,000 employees

Online platform for booking therapy sessions

Healthcare

Compensation Overview

$90k - $120kAnnually

Entry, Junior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Wordpress
Data Analysis
Requirements
  • You have a strong customer-centric mindset and have a passion to use data and design as approaches to drive conversions
  • You are passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
  • You are positive, flexible, detail-oriented, and well organized to thrive in a fast-moving environment and manage a roadmap with a pipeline of projects
  • You excel in collaborating with cross-functional teams, include creative and development, to execute website updates and optimization initiatives
  • You are proficient in using platforms like VWO, Optimizely, WordPress, FullStory, Hotjar, or are enthusiastic and willing to learn
Responsibilities
  • Implement A/B Testing Campaigns & Web Updates: You will work directly within our testing platform to execute A/B and multivariate tests to optimize website and landing page performance, user flows, and conversion funnels. You will also be directly responsible for coordinating and executing website updates in alignment with new page creations, page refreshes, new feature launches, and other relevant optimization initiatives.
  • Manage Projects & Collaborate Cross-Functionally: You will be responsible for managing multiple projects simultaneously, ensuring all tasks are completed within scope, and with high-quality standards. This includes collaborating directly with our creative team and development team to take testing ideas for new landing pages through all phases of build including planning, design, development, and QA.
  • Monitor Performance & Reporting: You will work closely with the development team to monitor website functionality, addressing any technical issues, and ensuring the website runs smoothly. You will also continuously track the performance of A/B tests and website and create reporting when necessary to present key metrics, trends, and insights to stakeholders.
  • Analyze Results and Develop Strategy: You will analyze the outcomes of tests and user behavior data to identify patterns and opportunities, developing strategic recommendations and actionable plans to drive conversion rate improvements and enhance user experience.

Grow Therapy operates an online platform that connects clients with therapists, making it easier for individuals to find and book mental health services. The platform allows users to schedule appointments quickly, often within two days, which addresses the common issue of long waiting times in the mental health sector. Grow Therapy also simplifies the process of using insurance for therapy sessions, helping clients navigate what can be a complicated system. The company generates revenue by charging a commission or service fee for each booking made through its platform. Unlike many competitors, Grow Therapy focuses on speed, convenience, and a wide acceptance of various insurance providers, including major companies like Blue Cross Blue Shield and UnitedHealthcare. The goal of Grow Therapy is to provide accessible mental health resources and support to individuals across multiple states.

Company Stage

Series C

Total Funding

$179.3M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

18%

1 year growth

49%

2 year growth

350%
Simplify Jobs

Simplify's Take

What believers are saying

  • The company's rapid expansion and significant funding rounds, including a $88M Series C, indicate robust financial health and growth prospects.
  • Grow Therapy's comprehensive platform, which includes medication options and measurement-informed care, enhances its value proposition as a one-stop mental health resource.
  • Recognition in LinkedIn's Top Startups List for 2023 highlights its strong reputation and attractiveness as an employer.

What critics are saying

  • The competitive landscape in digital mental health is intense, requiring continuous innovation to maintain a competitive edge.
  • Dependence on insurance providers means that any changes in insurance policies or coverage could impact the company's revenue model.

What makes Grow Therapy unique

  • Grow Therapy's promise of therapist availability within two days sets it apart in a sector plagued by long waiting times.
  • The platform's seamless integration with a wide range of insurance providers simplifies the often complex process of using insurance for mental health services.
  • Grow Therapy's recent $88M Series C funding round and partnerships with high-profile investors and celebrities underscore its strong market position and growth potential.
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