Communications Manager

Job Description:

Communications Manager, External Relations

Angel Court, London EC 2R 7HJ – hybrid, 2 – 3 days in the office

Permanent

Full Time (37.5 hours per week)

Salary £50K - £55K depending on experience

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

We make health happen

You’ll play an active part in promoting and protecting Bupa’s reputation through proactive and reactive communications. 

With a strong understanding of the external landscape, infectious enthusiasm, focus and great organisational skills, you’ll work with stakeholders and fellow members of the external relations team to develop proactive consumer and corporate PR campaigns.

You’ll work with senior stakeholders to design and develop strategic campaigns that align to thought leadership and commercial objectives and deliver a joined-up integrated approach across paid, earned and owned channels to enhance our reputation.

You’ll prepare internal briefing notes and provide research and evaluation to proactively build our Bupa story in the UK as a leading healthcare provider and an employer of choice.

You’ll feel confident working on complex issues, think creatively and juggle multiple priorities.

You’ll react and respond to press enquiries, handle media issues and take part in a rota for daily media monitoring and out-of-hour on call duties.

As with all members of the external relations team, you’ll have regular exposure to the Bupa executive and leadership teams in the UK, so working with leaders at a senior level and representing external relations and corporate affairs is a must.

How you’ll help us make health happen

• With your strong understanding of the external landscape, you’ll identify opportunities for effective proactive corporate and consumer PR campaigns and deliver all aspects of campaigns to a high quality and standard, on time and within budgets, aligned to our strategic objectives.
• Demonstrate an integrated campaign mindset, effectively distributing campaigns across channels to drive the greatest reach and return on investment.
• Confidently handle reactive media enquiries in traditional and social media and advise the business of the risks and potential outcomes associated with specific enquiries and recommend courses of mitigating action.
• Plan and deliver strategic and tactical responsibilities independently or managing agency support.
• Build and maintain relationships with all levels of management within Bupa and the wider Corporate Affairs function.
• Actively participate in ensuring the smooth running of the press office function, handling media enquiries from national, regional and specialist media
• Produce and align high quality written materials, including written statements, Q&As, briefings, press releases under time pressure 
• Liaise with senior Bupa leaders to align media response
• Maintain accurate records of signed-off statements
• Participate in the rota for the Duty Press Officer to cover out of hours media calls and to prepare a daily media briefing.
• Build relationships with key media on behalf of Bupa.
• Make sure senior executive are media trained to the appropriate standard and fully briefed prior to any media interview.
• Support the team in delivering Bupa digital corporate communications activity, including helping to develop integrated communications campaigns across digital channels such as: Bupa.co.uk, Twitter and LinkedIn and online social/digital media

You

• Proven experience gained in-house or in agency of proposing, planning and delivering effective corporate and consumer PR campaigns.
• Demonstrable ability to take full responsibility for key projects
• Ability to create high quality written material, translation of content for use across multiple channels including traditional PR materials, blogs, communities, intranets.
• Experience in participating in a reactive press office for major corporate brands, including handling national, regional and specialist media enquiries.
• Confidence in handling hostile media enquiries.
• A range of media contacts across national outlets
• Excellent analytical skills to identify a range of solutions for any given issue
• Evidence of technical expertise in the execution of digital and social media communications and campaign activity.
• Highly creative and energetic with a flexible approach
• An effective and reliable team player, commands respect and confidence from colleagues and stakeholders.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Job Area:

Locations: