Product Copywriter

Posted on 8/23/2023

INACTIVE

10,001+ employees

Subscription streaming entertainment service

Company Overview

Netflix's mission is to entertain the world. The company operates a streaming platform for movies & TV shows and has over 222 million subscribers globally.

Consumer Software

Education

Company Stage

IPO

Total Funding

$118.8B

Founded

1997

Headquarters

Los Gatos, California

Growth & Insights

Headcount

6 month growth

↑ 1%

1 year growth

↑ 3%

2 year growth

↑ 7%

Locations

Remote in USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Branding/Brand Strategy

Marketing

CategoriesNew

Growth & Marketing

Requirements

You're a storyteller at heart, with a passion for entertainment and a deep understanding of cultural trends and norms
You're a pro at building awareness of product benefits and conveying new and existing Netflix offerings in fresh and meaningful ways
You excel at building and executing brand strategy and voice
You thrive in ambiguity and are able to meet deadlines while balancing multiple projects
You gracefully manage feedback from multiple stakeholders and apply sound judgment in incorporating revisions
You're comfortable advocating for your point of view in our candid, feedback-driven culture
Portfolio of writing samples (please provide a link on your resume or in the Netflix application)
5+ years of digital copywriting experience for a tech company or agency
Proven ability to tell a brand's story; experience with global brands preferred
Strong business acumen and stakeholder-management skills
Independent and self-motivated working style
Outstanding communication skills

Responsibilities

Thinking of creative ways to communicate the value of a Netflix membership, for both members and potential members
Creating compelling promotional copy, such as value props, engagement emails and app store descriptions
Collaborating with product marketing on positioning and research deliverables
Partnering with content design to ensure consistent product positioning and language
Working across teams to align on product and feature naming and brand architecture
Aligning with existing frameworks, including our voice and style guides and glossary, and helping to evolve these resources as needed
Incorporating insights from research and a/b testing into your work

Product Copywriter

Netflix is building the world’s leading entertainment service, offering great TV shows, movies and games that push the boundaries of storytelling and delight members around the world. As a product copywriter, you’ll create compelling narratives for our product that win customer attention and loyalty, and help create emotional connections.

The Team

As a member of XD Content Design, you’ll partner closely with Product Marketing to create promotional copy across a variety of product-focused touchpoints, from emails to app stores, to research and positioning briefs. You’ll also work closely with our regional and globalization teams to tell the story of Netflix around the world.

The Role

- Thinking of creative ways to communicate the value of a Netflix membership, for both members and potential members.

- Creating compelling promotional copy, such as value props, engagement emails and app store descriptions.

- Collaborating with product marketing on positioning and research deliverables.

- Partnering with content design to ensure consistent product positioning and language.

- Working across teams to align on product and feature naming and brand architecture.

- Aligning with existing frameworks, including our voice and style guides and glossary, and helping to evolve these resources as needed.

- Incorporating insights from research and a/b testing into your work.

Your Skills

- You’re a storyteller at heart, with a passion for entertainment and a deep understanding of cultural trends and norms.

- You’re a pro at building awareness of product benefits and conveying new and existing Netflix offerings in fresh and meaningful ways.

- You excel at building and executing brand strategy and voice.

- You thrive in ambiguity and are able to meet deadlines while balancing multiple projects.

- You gracefully manage feedback from multiple stakeholders and apply sound judgment in incorporating revisions.

- You’re comfortable advocating for your point of view in our candid, feedback-driven culture.

Qualifications:

- Portfolio of writing samples (please provide a link on your resume or in the Netflix application).

- 5+ years of digital copywriting experience for a tech company or agency.

- Proven ability to tell a brand’s story; experience with global brands preferred.

- Strong business acumen and stakeholder-management skills.

- Independent and self-motivated working style.

- Outstanding communication skills.

The overall market range for this role is typically $80,000 - $350,000. This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.