Full-Time

EU Associate

Creator Marketing

Posted on 8/29/2024

Tinder

Tinder

1,001-5,000 employees

Online dating app for user connections

Consumer Software

Junior, Mid

London, UK

This position is hybrid.

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • 2+ years in global creator marketing (or creator marketing across multiple EU markets). Experience in growth marketing and/or global brand strategy are a plus.
  • A real passion for all things social media and Internet culture. You are at the cutting edge of all things digital, and have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few.
  • You have a proven track record of managing creator marketing campaigns and/or partnerships that bring brands into new, culturally relevant spaces.
  • You are a strategic thinker who loves to make informed recommendations grounded in audience, competitive, and/or cultural insights. You can combine data with insights from a variety of sources and put them into context to tell a cohesive story.
  • You’re highly collaborative at the core, but you thrive working autonomously across multiple projects at a time, all while keeping track of the details in each.
  • You are detail-oriented and able to codify processes, ways of working, and can share out in simple, succinct presentations with the team.
  • You are naturally curious about how things work, and proactively seek out white space opportunities to implement new processes and solutions that will drive real impact.
  • Fluency in English is a must. Proficiency in Spanish, French, German and/or Italian are preferred; any other language is a plus.
Responsibilities
  • Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting.
  • Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team.
  • Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners.
  • Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms.
  • Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region.
  • Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team.

Tinder operates in the online dating market, providing a platform for users to connect with potential matches. Users can swipe right to like or left to dislike other profiles, which leads to matches and the opportunity for conversations. The app is available for free, but it also offers premium subscriptions like Tinder Plus, Tinder Gold, and Tinder Platinum, which provide additional features such as unlimited swipes and the ability to swipe in different locations. What sets Tinder apart from its competitors is its massive user base and the simplicity of its swiping mechanism, which has made it a popular choice for dating. The goal of Tinder is to facilitate connections between people and enhance the dating experience globally.

Company Stage

Seed

Total Funding

$729.5M

Headquarters

West Hollywood, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion of identity verification could increase user engagement and retention.
  • Short-term subscriptions may attract more Gen Z users, increasing revenue.
  • Higher-priced tiers could increase average revenue per user despite fewer paying users.

What critics are saying

  • In-person singles events reduce paying users on dating apps like Tinder.
  • Rising threats and scams cause younger women to lose interest in dating apps.
  • TikTok's growth draws attention away from traditional dating apps like Tinder.

What makes Tinder unique

  • Tinder's identity verification enhances user trust and safety, setting it apart.
  • Short-term subscriptions align with Gen Z's flexibility preference, attracting younger users.
  • Tinder's focus on 'Dating Sunday' capitalizes on peak engagement, boosting paid plan adoption.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Mental Health Support

Parental Leave

Fertility Treatment Support

Childcare Support

Pet Insurance

Hybrid Work Options

INACTIVE