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Full-Time

EU Associate

Creator Marketing

Confirmed live in the last 24 hours

Tinder

Tinder

1,001-5,000 employees

Junior

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • 2+ years in global creator marketing (or creator marketing across multiple EU markets). Experience in growth marketing and/or global brand strategy are a plus.
  • A real passion for all things social media and Internet culture. You are at the cutting edge of all things digital, and have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few.
  • You have a proven track record of managing creator marketing campaigns and/or partnerships that bring brands into new, culturally relevant spaces.
  • You are a strategic thinker who loves to make informed recommendations grounded in audience, competitive, and/or cultural insights. You can combine data with insights from a variety of sources and put them into context to tell a cohesive story.
  • You’re highly collaborative at the core, but you thrive working autonomously across multiple projects at a time, all while keeping track of the details in each.
  • You are detail-oriented and able to codify processes, ways of working, and can share out in simple, succinct presentations with the team.
  • You are naturally curious about how things work, and proactively seek out white space opportunities to implement new processes and solutions that will drive real impact.
  • Fluency in English is a must. Proficiency in Spanish, French, German and/or Italian are preferred; any other language is a plus.
Responsibilities
  • Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting.
  • Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team.
  • Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners.
  • Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms.
  • Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region.
  • Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team.

Company Stage

Seed

Total Funding

$729.5M

Headquarters

West Hollywood, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

4%

1 year growth

10%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tinder's continuous innovation in safety features, such as identity verification, can significantly improve user trust and retention.
  • The company's ability to adapt to Gen Z's subscription preferences with short-term plans could capture a larger share of this demographic.
  • High engagement on specific days like 'Dating Sunday' provides opportunities for increased revenue through targeted promotions and paid plans.

What critics are saying

  • The growing popularity of in-person singles events among young people could reduce Tinder's user base and engagement.
  • Rising concerns over safety and scams on dating apps may deter new users and lead to increased content moderation costs.

What makes Tinder unique

  • Tinder's expansion of identity verification to major markets like the US and UK aims to enhance user trust and safety, setting it apart from competitors.
  • The introduction of short-term subscription plans caters specifically to Gen Z's preference for flexibility, a unique approach in the dating app industry.
  • Tinder's focus on leveraging high engagement periods like 'Dating Sunday' to drive paid plan adoption demonstrates a strategic use of user behavior data.