Full-Time

Head of Marketing

Confirmed live in the last 24 hours

Primer

Primer

51-200 employees

Personalized K-8 education through Microschools

Education

Senior, Expert

San Francisco, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Experience leading marketing efforts in the tech industry or for a tech-adjacent brand.
  • A healthy mix of art and science, comfortable with both creative inputs and quantitative analysis.
  • Excellent organization and internal communication skills.
  • An unbridled passion for fixing the US education system.
Responsibilities
  • Own Primer’s brand, including copy, brand design, positioning, tone, and overall communication.
  • Own top of funnel, accountable for delivering high quality prospective Primer Leaders and students at or below CAC targets.
  • Own our channels, responsible for allocating resources across channels to meet top of funnel growth goals.
  • Own engagement, accountable for retention goals during the gap between decision point and commencement date.
  • Manage partners, directly overseeing work with agencies for paid and other channels.

Primer provides personalized educational experiences through its Microschools, which are small, community-based institutions for K-8 students. These Microschools allow children to learn at their own pace and explore their interests, focusing on individual growth and creativity rather than a standardized curriculum. Unlike traditional schools, Primer emphasizes a flexible and tailored approach to education, ensuring that each child's unique needs are met. The company actively involves parents in the educational process, fostering a collaborative environment that enhances transparency and engagement. Primer's business model is based on tuition fees, but it also offers personalized payment plans and financial aid to make its services accessible to a wider range of families. The goal of Primer is to create a new education system that prioritizes personalized learning and supports families seeking alternatives to conventional schooling.

Company Stage

Series A

Total Funding

$32.5M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

3%

1 year growth

21%

2 year growth

82%
Simplify Jobs

Simplify's Take

What believers are saying

  • Primer raised $15m in Series A funding, boosting its growth potential.
  • The rise of personalized education models aligns with Primer's mission and offerings.
  • Miami's growth as a startup hub supports Primer's expansion opportunities.

What critics are saying

  • Increased competition in personalized education could threaten Primer's market share.
  • Economic downturns may reduce enrollment, impacting Primer's tuition-based revenue model.
  • Regulatory changes in education could affect Primer's operations and growth.

What makes Primer unique

  • Primer offers personalized learning through community-based Microschools, unlike traditional schools.
  • The company emphasizes parental involvement, enhancing transparency and collaboration in education.
  • Primer provides flexible tuition plans, making education accessible to diverse financial backgrounds.

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Benefits

Remote Work Options