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Senior Integrated Marketing Lead


Posted on 6/25/2024



10,001+ employees

Economic empowerment through inclusive technology

Social Impact
Financial Services
Consumer Goods


San Francisco, CA, USA

Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Science
  • 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing
  • At least 5+ years of direct integrated marketing experience
  • Experience working in technology, financial services, or retail companies is preferred
  • Proven track record of leading cross-functional teams
  • Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
  • Data driven and strong analytical skills
  • A team player who is accountable, proactive, solution-oriented and willing to solve problems
  • Ability to analyze data to uncover insights
  • Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally
  • Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App’s commerce solutions (pay now and pay later)
  • Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer
  • Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly
  • Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch)
  • Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products
  • Partner with Customer Insights & Data Science to gather insights that drive campaign direction
  • Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception
  • Partner with Creative and external agencies to build campaign platforms, assets and evergreen content
  • Acting as an advocate for enhancing the overall look and feel of the brand across all touch points

Block is a company deeply invested in economic empowerment through its innovative use of technology across multiple disciplines, including financial forecasting, system security, and inclusive People policies. This multifaceted approach not only fosters an inclusive workplace but also promotes continual learning and growth among its employees, making it a leader in nurturing and implementing new initiatives in its industry.

Company Stage


Total Funding



Oakland, California



Growth & Insights

6 month growth


1 year growth


2 year growth