VP – Ad Sales Research & Insights
Posted on 3/23/2024
Spotter

51-200 employees

Provides growth capital and data insights for YouTube creators.
Company Overview
Spotter stands out as a leading provider of growth capital tailored to YouTube creators, offering them the resources and freedom to expand their businesses while maintaining full control over their content. The company's unique approach includes providing in-depth data insights to optimize content performance, and has already resulted in deploying over $600 million to creators, with a goal to reach $1 billion in investment by 2023. With a vast catalog spanning over 250,000 videos and generating 75 billion monthly watch-time minutes, Spotter offers a transparent, efficient, and brand-safe media solution to advertisers.
B2B

Company Stage

Series D

Total Funding

$269.4M

Founded

2019

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

1%

1 year growth

13%

2 year growth

90%
Locations
Culver City, CA, USA • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Data Analysis
PowerPoint/Keynote/Slides
CategoriesNew
Sales & Account Management
Customer Success Management
Strategic Account Management
Requirements
  • 12+ years of related media/ad sales/consumer research experience
  • Familiarity with both primary/syndicated consumer research and media/campaign measurement landscapes
  • Deep experience with campaign measurement
  • Proficiency with Excel and PowerPoint
  • Relevant bachelor's degree in a quantitative field
  • Limitless intellectual curiosity
  • Meticulously attentive to detail
  • Passionate about YouTube and the creator economy
  • Effective collaborator
  • Proficiency with media research and software programs
Responsibilities
  • Lead Ad Sales Research for Spotter
  • Oversee the provision of strategic and tactical research support to the Spotter Ads sales team
  • Utilize primary and syndicated research methodologies to furnish quantitative and qualitative data
  • Refine Spotter’s strategic positioning, external messaging, and sales materials
  • Quantify, interpret, report, and contextualize the performance of advertising across Spotter content
  • Partner with clients and agencies to measure the effectiveness of their investments in the platform
  • Manage Ad Sales Research function at Spotter
  • Fulfill ad-hoc sales research requests
  • Assist with project management and data analysis for campaign effectiveness research studies
  • Lead and partner in conversion of research results into client-ready reports
  • Maintain client relationships throughout the project life cycle
  • Identify data and measurement gaps and evaluate alternative methodologies
  • Liaise with Spotter Analytics to mine valuable advertiser-facing insights
  • Support C-Suite with board and investor materials
  • Support marketing and sales in thought leadership and editorial content